👋 Hey Sumo-lings!

I’m Ian, the founder of PageTest.AI First off—thank you for checking out our deal.

I’m thrilled to bring PageTest.AI to the AppSumo community because, like you, I’ve worn all the hats: marketer, founder, copywriter, even part-time “developer” (aka breaking things in WordPress).

Why we built PageTest.AI

PageTest.AI was born out of frustration.

While working on another SaaS startup (3way.Social), I wanted to test something simple: the headline and button text on our homepage.

It should’ve been quick, but I ran into the same walls most small teams face:

🛑 Google Optimize had just shut down.

💸 Every alternative wanted $1,000+/mo or enterprise contracts.

⏳ Most tools required developer setup or weeks of delays.

I realized most businesses—startups, agencies, solo marketers—are forced to guess what content converts because testing tools are too complex or expensive. That guesswork costs real money.

So I built the tool I wish existed.

What PageTest.AI does

PageTest.AI lets you run real A/B and multivariate tests on your live site in minutes.

No code.

Select text and elements directly on your website and publish tests without developer help.

AI-powered.

Stuck on what to test? The AI suggests multiple high-performing copy variations instantly.

Engagement tracking that matters.

We track clicks, scroll depth, time on page—so you can see what actually improves user behavior and conversions.

Free forever plan.

Get 10,000 test impressions a month at no cost—enough to validate a key message or button copy change.

You don’t need to be a data scientist, designer, or growth hacker. You just need to be curious enough to ask: “What if this headline or call-to-action could work better?”

PageTest.AI gives you the answer.

Our mission

We believe small teams and solo creators should have the same data-driven insights that big brands enjoy.

You shouldn’t have to pay enterprise-level prices or hire a dev team just to know what works.

Why AppSumo? Because this community gets it. You’re creative, and you love tools that actually help you grow.

PageTest.AI is built for exactly that. I’m also looking forward to hearing your feedback so we can make the product even better for you.

Your turn 🎯

Here’s what I’d love:

Try a test this week. Change a headline, tweak a call-to-action, experiment with your lead form.

Tell us what you discover. We love hearing your wins, and we’re here to support you.

Join the conversation. I’ll be answering questions here every day during the deal—don’t be shy!

Thanks for welcoming us to AppSumo. I built this tool for founders and marketers like you, and I’m excited to see the creative ways you’ll use it to grow your business.

Let’s make your website work harder for you—without the guesswork.

💬 Drop your questions below—I’ll be here to answer them personally!

— Ian

What are past projects, failures, or successes you’ve had in your career?

Over the last 15 years I've successfully launched 4 B2B SaaS businesses:

appinstitute.com - code free app building platform for SMEs - 15 years old, 10,000+ customers world wide

hyperise.com - personalization platform for sales outreach and marketing campaigns - 5 years old, 5,000+ customers world wide

3way.Social - SEO backlink trading platform - 2 years old, 10,000+ users on the platform, 100s of trades per day

PageTest.AI - code free, AI powered A/B testing tool for website content - <1 year old, 400+ customers world wide

What 3rd party tools is your product critically dependent on?

ChatGTP-4

Where is your customer data stored?

US

What is your current monthly recurring revenue (MRR)?

$7938

How many customers do you have today?

440

What’s the origin of the idea for your product?

PageTest.AI was born out of frustration. While working on another startup, I wanted to test a simple homepage headline and CTA. I quickly realized that the free tool I used before (Google Optimize) had been shut down, and the only remaining options were expensive enterprise-level platforms—completely out of reach for most startups and small businesses. I didn’t want to guess which content worked best. I needed a tool that could create, run, and analyze content tests quickly, without relying on developers or burning through budget. When I couldn’t find it, I decided to build it. That’s how PageTest.AI started: as a solution to a problem I was personally facing. I'm most passionate about PageTest because I know how hard it is to grow a business when you’re forced to rely on guesswork. I’ve been there—pouring time and money into traffic that doesn’t convert, making changes to a website without knowing if it will help or hurt. PageTest.AI gives small teams the same level of insight and confidence that enterprise businesses enjoy, but at a fraction of the cost and complexity. Seeing users discover their own 200%+ conversion lifts—often from simple copy changes—is genuinely exciting. I’m passionate about PageTest.AI because it empowers founders, marketers, and creators to make smarter, data-driven decisions. When people can see what’s working and why, they can grow faster and with more confidence. That’s the kind of impact I want to make.

What problem is your product solving and how?

Most businesses are flying blind when it comes to optimizing their website content. Traditional A/B testing tools are either too expensive, too technical, or require developer involvement that small teams don’t have. PageTest.AI solves this by making content testing simple, fast, and affordable. It allows you to test headlines, CTAs, product descriptions (and more) in just a few clicks. Our AI suggests multiple high-performing variations, runs tests live on your site, and shows you exactly which changes improve engagement, leads, and sales—no coding required. PageTest.AI is built for startups, marketers, and small businesses—not enterprise teams. Unlike other tools that charge high monthly fees and require technical setups, we offer: AI-generated copy suggestions so you’re never stuck wondering what to test. No-code visual editor that lets you launch tests in seconds. Focus on content testing, not complex developer-led experiments, so you can improve engagement and conversions right away. It’s the simplest way to replace guesswork with data-driven decisions.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Our top priority is real-world user feedback and adoption at scale. We built PageTest.AI to solve a huge pain point for small businesses and marketers, and AppSumo’s community is the perfect audience to help us refine and improve the product. We’re also looking to: Generate word-of-mouth virality by getting PageTest.AI into as many hands as possible. Collect diverse use cases and success stories we can share with future customers. Build a long-term user base who will help shape the platform as we add more powerful features. This campaign isn’t just about sales—it’s about building momentum and a loyal community around PageTest.AI.

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Improve the product from customer feedback and the generated revenue. We have an ongoing development plan, to make the product even more valuable. We aim to leverage AI, so it will do more of the work in defining what should be tested and carry out the tests, without having to do anything, so the only action for users of PageTest will be to review the findings on the improvements found.