Q: GDPR Compliant?
I'm testing your free version right now. The impressions don't seem to be coming through yet, but I'll wait a few hours.
Other than that: Is this plugin GDPR compliant? I assume it sends data to your servers all the time. Is it possible to store this data only within the WordPress database?
I can't use A/B testing if it changes the text only after a visitor has accepted the cookie banner. That's a bit too odd.
Ian_PageTest.AI
Sep 15, 2025A: Yes, PageTest.AI is fully GDPR compliant.
A couple of points to clear things up:
1. What data we collect
We don’t collect any personally identifiable information (PII). The test script only tracks anonymous engagement signals (e.g. which variation was seen, whether a button was clicked, scroll depth, conversion events if configured).
2. Where the data goes
Test data is sent securely to our servers so we can calculate which variant is winning. Nothing sensitive like names, emails, or IPs is stored. All metrics are aggregated and anonymized.
3. Local-only storage
At present, the platform does not run entirely “local-only” in WordPress. The testing logic requires a central data layer to compare across visitors and serve valid results. That’s why data processing happens server-side rather than only in your WP database.
4. Cookies and consent
By default, PageTest.AI sets a small first-party cookie to ensure a visitor consistently sees the same variant during their session. This cookie is not personal — it’s just a random variant assignment ID. Under GDPR, this generally falls into “strictly necessary” cookies for site functionality, so it can usually load before banner consent. That way, visitors don’t see flickering or text swaps only after clicking “accept.”
If you prefer stricter handling, you can integrate PageTest.AI with your consent manager (e.g. Cookiebot, OneTrust) so the script only runs after consent. Just be aware, as you mentioned, that this can cause visible switching after a user accepts.