Pardot

Pardot helps you run automated B2B marketing campaigns to generate and nurture leads and fill your sales funnel with prospects.

You can use the templates and the visual editor to build customized, high-converting landing pages. Add forms to your landing pages to help generate leads and integrate them with webinar platforms like GoToWebinar. You can use webinars and events as lead magnets to grow your list.

The audience segmentation feature helps you tag subscribers based on the form and lead magnet they signed up from. You can also segment people based on their email interactions and send targeted email campaigns.

Templates, layouts, blocks, and the drag-and-drop builder make it easy to create highly aesthetic emails that look good on both desktop and mobile. You can also run A/B campaigns to test your emails and determine what works with different audiences.

Use Journey Builder to create ad campaigns and generate targeted traffic that will sign up to your list or buy your products. You can also take advantage of retargeting features and prevent ads from being shown to customers, and only target new audiences, such as lookalike audiences.

Pardot’s Audience Studio helps users to build audiences on Google, YouTube, Twitter, LinkedIn, and Instagram.

Use your analytics to figure out the success of your automation marketing campaigns. You can check your funnel health, lead score, and other vital metrics. Use this data to reach the right customers with the right message and improve your conversion rates and ROI.

Combine email marketing with SMS and MMS messages to nurture your leads on multiple platforms. You can also use push messages to alert people about the latest deals and discounts.

Segment mobile subscribers based on demographics, location, and preferences and send highly personalized messages.

Map out and follow the customers' journey with Journeys and quickly figure out what strategy works best.

Key features

• Generate leads with landing pages
• Nurture leads with email and SMS
• Segment audience based on activity
• Create beautiful emails with the drag-and-drop builder
• Use analytics to understand customer behavior
• Send push notifications via mobile