A: Not every product benefits equally from LinkedIn—just like you wouldn’t rely on SEO from day one if you're still building your content foundation. As a lean startup, we’ve learned to focus on what brings results with minimal overhead.

For us, that’s email marketing. It allows us to directly reach the decision-makers—CEOs, Heads of Marketing, Heads of Product—with high-quality, targeted content. That’s where we see our best conversions, because it’s personalized, controlled, and efficient.

In early-stage growth, spreading across every channel often leads to diluted efforts. The common mistake is trying to be everywhere at once instead of doubling down on what’s already working. Our priority is to build a great product, serve our power users, and keep iterating on proven channels. Focus and consistency are far more valuable than being omnipresent without impact.