Poppy Day is back. 🎉

Monday, August 10th at 12pm CT — and we've been cooking hard this past month.

Here's what we're showing you:

🔍 Discover Content just got better. You already know it for finding outlier YouTube content and researching creators. We've made it smarter. Come see what's new.

📥 If you hate building funnels, this one's for you. I'm not going to say too much — that would ruin the surprise. But if you've ever wished launching an offer was easier, you'll want to be there for this.

🧩 No more copy-pasting across boards. If you've ever had to duplicate nodes and groups across multiple boards and then update each one manually — you'll never have to do that again.

We're going live on Zoom and I'll walk you through everything so you get the most out of it.

Register here: https://www.addevent.com/event/xm5pvhp886hd

Monday, August 10th at 12pm CT. See you there.

-Amaanath

Poppy Day is here — and everything we teased is now live. 🎉

Here's what just shipped:

🧠 Brands

Poppy now remembers your voice, style, and context across all your boards. Set it once, and every output you create stays on-brand automatically.

👉 Tier 1–3: 3 brands

👉 Tier 4: 5 brands

👉 Tier 5: 10 brands

👉 Tier 6: Unlimited brands

🤖 White-labelled chatbots (Tier 6)

Build and deploy your own AI chatbot under your name and brand. Your clients, your experience, your clone.

🔌 MCPs (All tiers)

Poppy now connects to Higgsfield, Notion, Slack, Gmail, Google Calendar, and more. Your tools, talking to each other.

This is the biggest single-day release we've ever done. Go explore it and let us know what you think.

-Amaanath

Tomorrow is Poppy Day. 🎉

Our developers have been building hard for the past couple of months, and on July 2nd at 1pm CT we're going live on Zoom to show you everything.

I'm not giving it all away here, but here's what's coming:

🧠 Your brand will live inside Poppy. Voice, style, guidelines, colors — all of it stored and shared across your account so Poppy knows who you are every time you open it.

🔌 Something that sounds like "empty sea" is coming. If you know, you know.

🖼 A big update to image generation that will make your designers nervous.

🤖 Agency owners and coaches — you'll be able to have your own AI clone, with your name and brand, that your clients think is actually you.

This is the biggest launch day we've ever done. Show up live and see it for yourself.

👉 Register here: https://www.addevent.com/event/hhzgrkcjbk1q

Thursday, July 2nd at 1pm CT. See you there.

-Amaanath

You've been wondering how Poppy AI actually works for content creation.

I get it.

Making videos for YouTube, Instagram, or TikTok that people actually watch — and share — feels hard. It feels like something big creators with big teams do.

That's exactly why I'm doing this webinar.

On Thursday, June 25 at 12pm CT, I'm hosting a live Zoom session: How To Create Viral Content With Poppy AI.

Here's what we're covering:

👉 Step-by-step how to get started with Poppy and everything it can do

👉 How to use Poppy to make viral content for YouTube, Instagram, and TikTok

👉 Write emails or improve your website copy in minutes instead of hours

👉 Why over 15,000 marketing agencies, content creators, and solopreneurs use Poppy every day

👉 Live Q&A — ask me anything

If you make content, run a business, or run a marketing agency and you want to stop grinding out copy that sounds like everyone else's, you should be there.

RSVP here: https://www.addevent.com/event/0lm660jkpdly

See you Thursday.

-Amaanath

P.S. Video off and audio muted is totally fine — but it's more fun if you show up.

Hey Sumo-lings! 🎉

You asked for it. Loudly. Repeatedly. In the comments, in DMs, in our community group.

So we built it.

BYOK (Bring Your Own Key) is now live for Tiers 4, 5, and 6. 🔑

For those who don't know what that means — you can now plug in your own OpenAI or Anthropic API key directly into Poppy. When you do, your requests run through your key instead of drawing from your monthly credits.

Why does this matter?

If you're a power user who's already paying for API access, you were essentially paying twice. Your Poppy credits AND your own API costs. That never felt right to us.

Now it doesn't have to work that way.

Bring your key. Use Poppy's canvas, the source importing, the AI writing, all of it — without touching your credit balance. 🧠

This was genuinely one of the most requested things since we launched and Naz and I are pumped to finally get it into your hands.

If you're on Tier 4, 5, or 6 — go check your settings right now.

And if you're on a lower tier and this is what you've been waiting for, you know what to do. 👀

Keep the feedback coming. We read all of it and we build accordingly.

Let's gooo 🚀

-Qazi