When I started building my own products, I quickly learned that shipping the product was the easy part. Marketing it — that was the real challenge. Building a product today, especially with AI, is more accessible than ever. Selling it is a different story. For B2C projects, social media is one of the most direct paths to your first real users. So I started posting consistently across platforms for my projects. It worked — but it was eating hours every single day. Writing captions, switching between apps, posting manually to each network, trying to remember what I'd already published where. I went looking for a tool to fix this. What I found was either too expensive for an early-stage project — some tools charge up to $200 a month — or bloated with features I'd never use while missing the ones I actually needed. Nobody had solid MCP support so an AI agent could help run the content pipeline. So I built PosteAhora. A social media scheduler that does the core job well, stays affordable for indie makers and small teams, and is built for the way people actually work today — with AI agents that handle the repetitive parts so you can focus on building.