Q: Email marketing apps integration VS SMTP
I would like to know the difference benefits of those two above
At Tier 2, what can Email marketing apps integration do and can't do?
As I read on the questions, at Tier 4 will unlock SMTP that would solve the email notifications upon customer form filing
I hope to understand the difference
Thank you
Btw, can the integration example zapier in a way help to solve for an automated for email notification linking to an email provider platform let say KIT? So in a way a user do not need to spend getting higher tier
Kushal_Quizify
Apr 8, 2026A: Great question ā hereās the clear difference:
Email marketing integrations (Tier 2+):
Send leads (name, email, answers, tags) to tools like Mailchimp, Brevo, ConvertKit, etc.
Trigger automations, sequences, tagging, segmentation inside those platforms
Emails are sent from your email tool
Best for marketing, follow-ups, campaigns
SMTP (Tier 4):
Send emails directly from Quizify using your own email account/domain
Used for instant emails like thank-you or result emails
Does not sync contacts or run advanced automations
Works without third-party tools, but focused only on sending emails
About Zapier/Make (your example with KIT/ConvertKit)
Yes ā you can absolutely use Zapier or Make to:
Capture quiz submissions
Send them to your email platform (like KIT/ConvertKit)
Trigger automated emails from there
So yes, using Zapier/Make can fully handle email notifications and automations without needing SMTP, depending on your setup.