I am confused, is this supposed to take the place of a service like Mailgun? Because, I see connecting to Mailgun in the docs.

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I am confused, is this supposed to take the place of a service like Mailgun? Because,  I see connecting to Mailgun in the docs.

Ian_EmailDelivery · Answer

Really important distinction between us and Mailgun is that Mailgun is just an API, you need email marketing software to drive it. We go beyond that and provide you an entire email service provider where you act as administrator/postmaster, reseller or agency, and email marketer all at the same time depending on which use case(s) and capabilities you care about. \u000a\u000aConvertKit built their entire business on just providing email marketing software while having Mailgun deliver the email under the hood, outsourced, that\u0027s what this software is, same thing \u002D but that\u0027s only one way of using it. \u000a\u000aIt *can* take the place of Mailgun, or be used with Mailgun, SparkPost, AmazonSES, Postmark, and every ESP or MTA out there via SMTP Relay, or used with your own IP addresses via the MTA. \u000a\u000aIt\u0027s flexible and pretty much covers any type of email delivery/deliverability configuration someone could dream up.\u000a\u000aI wrote a long reply adding a lot of context here regarding the value provided by ESPs vs your own IP addresses:\u000a\u000ahttps://appsumo.com/products/emaildelivery/questions/hello\u002Dguys\u002Dim\u002Dsuper\u002Dexcited\u002Dabout\u002Dth\u002D1278487/#1278954\u000a\u000aIf you used the MTA on your own IP addresses and sent your mail via the platform API \u002D you just made your own Mailgun. \u000a\u000aHowever, that would be really underutilizing the product, there are probably people doing this though.

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