I have a confession to make. Even though '# of customer ratings' should never be considered a reliable metric here on AppSumo (because some deal authors will incentivise leaving reviews, by tweaking plan limits, etc.), I do tend to use this very sort filter when doing my monthly scroll of AS. In fact, I nearly missed this deal because of it.

To start, let's address the popularity issue - why does this deal not have as many customer ratings, questions, etc. as other deals? I'm only assuming here, but I think it's simply a case of target market. I don't know it for a fact, but I'm willing to bet that the great majority of AS users are solopreneurs or small business owners. Is this deal for them? Truthfully... probably not, unless you're a web development agency or freelancer, or, you're an SMB/SME that expects to achieve exponential growth and need your customer facing web assets to scale in the near future.

To understand who this deal is for, a little back story: By day, I am a senior software developer. Two companies ago, I worked for a well funded start-up that had built their entire front-end in React, with one exception: their customer blog. Why, you ask? Because the content creators didn't know how to code of course! They needed a friendly CMS to interact with, and WordPress was their go to (primarily, because something like React Bricks didn't exist then, or wasn't on their radar). In other areas besides the blog and within the React front-end, we used 'Contentful' - which is an example of a 'Headless CMS' you'll see referred to often in the deal info and documentation. The downside to a Headless CMS is that you are basically filling in a bunch of forms with content, which will then populate a template created by your developers. It's a completely disjointed process, and in comparison to what React Bricks is offering here, a jarring user experience as you flip between the forms and the populated template.

My point in all this is, is that I don't quite think AS has hit the mark on the marketing material in this case. It's a case of mistaken target market, or worse, if you are trying to attract the solopreneur or small business owner, more effort needed to go into *why* React Bricks is better than just using WordPress like the blog in the story above!

My only negative points regarding this deal are that the deal terms themselves aren't very favourable. It would also have been nice to split the allocated limits between multiple apps, instead of the entire plan limits being allocated to one app only. Besides this, obviously there are features that will need fleshing out as part of the product's roadmap. This is normal - products here on AS typically come here at an early stage in the product lifecycle after all.

I'll conclude by saying this: The concept of React Bricks is nothing short of revolutionary. And yes, I am aware that that word should be reserved only for special circumstances. Yet here we are. Well done to Matteo and the team!