What’s up, Sumo-lings! 👋

I’m Ayo, founder of ReplySync, an automation builder designed exclusively for Instagram.

Over the years, I’ve seen businesses of all sizes, from solo creators to agencies, struggle to keep up with comments, DMs, and endless customer questions on Instagram.

Opportunities slip through the cracks, leads get lost, and customers move on.

That’s why I created ReplySync: to make Instagram a channel where engagement, lead generation, and sales can run on autopilot.

🚀 What makes ReplySync special?

Most tools try to cover every platform at once, but we decided to focus 100% on Instagram for now (expansion to WhatsApp, TikTok and Facebook are on our roadmap) where so much business actually happens.

With our visual drag-and-drop automation builder, you can design powerful workflows that instantly reply to DMs, comments, and story mentions.

And here’s the real game-changer: our Automations Marketplace.

You can buy proven workflows, sell your own, or share them as lead magnets to grow your audience. It’s more than a tool, it’s a community-driven ecosystem for growth.

Who will love it?

- Agencies managing multiple Instagram accounts

- E-commerce brands turning followers into customers

- Coaches, creators & course sellers who capture and nurture leads via DMs

- Local businesses that rely on Instagram for bookings and engagement

❤️ Why you’ll love it

ReplySync helps you:

✨ Automate replies so you never miss a lead

✨ Train an AI agent on your Instagram content for authentic responses

✨ Manage followers with a built-in CRM: store variables, export data, and track progress

✨ Access a growing marketplace of automations to launch faster and scale smarter

We built ReplySync to save you time, increase lead flow, and turn conversations into conversions.

I’m thrilled to bring it to the AppSumo community and can’t wait to hear how you’ll use it to grow your business.

See you in the comments, where automation has your back. 😉

Ayo, founder of ReplySync

What are past projects, failures, or successes you’ve had in your career?

I also founded Push Lap Growth, an affiliate marketing software that also launched right here on AppSumo. Through that campaign, we helped hundreds of SaaS, e-commerce companies and agencies launch their affiliate programs, generating over $400,000 in affiliate-driven revenue for businesses that grabbed the deal. That experience showed me the power of the AppSumo community and gave me the confidence to launch ReplySync here as well, this time on solving Instagram engagement and lead flow for growing businesses.

What 3rd party tools is your product critically dependent on?

Instagram

Where is your customer data stored?

Frankfurt, Germany

What is your current monthly recurring revenue (MRR)?

4600

How many customers do you have today?

650

What’s the origin of the idea for your product?

The idea for ReplySync came from watching how businesses were using Instagram every day. I saw e-commerce stores, creators, and local businesses lose leads simply because they couldn’t keep up with DMs and comments. Conversations that could have turned into customers were slipping away. I’m passionate about solving that problem because I believe Instagram is one of the most powerful sales channels today. With ReplySync, I wanted to give businesses an automation builder made just for Instagram, so they can capture more leads, engage authentically, and grow without being glued to their inbox.

What problem is your product solving and how?

ReplySync solves the problem of missed Instagram DMs and comments by automating engagement, lead capture, and conversions. What sets us apart is the Automations Marketplace, where you can buy, sell, or share workflows, making automation faster and community-driven.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Our #1 goal with this AppSumo campaign is to grow a vibrant community around ReplySync’s Automations Marketplace, gaining feedback, real-world use cases, and word-of-mouth.

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

We’ll reinvest campaign revenue into expanding the Automations Marketplace, improving the visual builder, and adding more CRM features for Instagram. Customer feedback and learnings will guide our roadmap, ensuring ReplySync grows into the #1 Instagram automation ecosystem. Our vision is to empower businesses not just to automate, but to monetize and scale through community-driven workflows.

Any details to clarify about the deal?

ReplySync is built exclusively for Instagram at this time. While TikTok, WhatsApp, and Facebook are on our product roadmap, we don’t yet have confirmed release dates for those platforms. All features included in this deal are Instagram-first, ensuring you get the best experience today without waiting on future integrations.