When we launched here, the pitch was simple: track your competitors' ads across Meta, Google, TikTok and LinkedIn, and get an AI read on every single creative.

Recently, one of the most-voted request on our roadmap was some version of the same thing: "I know who my competitors are. What I don't know is what's working everywhere else."

So we built Inspiration, and today it ships to every plan.

Here's the deal, and it's a straight swap. Opt in, and the ads your monitors already collect join a shared pool. In exchange, you get everything every other participating workspace is collecting. Your competitor list stays private - ads in the pool never say who contributed them. Nobody sees who you're watching.

That's the part we want to be clear about: this only works because people share. So we made sharing worth it.

What you actually get:

The feed. Every ad in the pool, filtered by channel, format, angle and visual style. Sort by longest-running to find proven winners - nobody keeps paying to run a creative that doesn't convert.

Trends. What angles the market is using. What the creative looks like. How fast competitors are rotating creative, how many ads launch each week, and - our favourite - which video lengths keep running longest. Not what advertisers make. What keeps getting paid for.

Hooks. The opening lines running longest across the pool, quoted verbatim. Plus how those hooks tend to open, so you can see the formulas rather than guess at them.

Words. The vocabulary the market is actually using, counted once per ad so one loud advertiser can't skew it.

Advertisers. Who's running the most, how many are live, and their longest-running creative. Your next competitor hit-list, built from real spend.

Every tab reads your filters. Narrow to TikTok video and you get that slice of the market, on its own.

This is the kind of research layer other tools put behind a separate monthly subscription. You're not paying that. You paid once. It's included on every tier, and it gets better every week as the pool grows - which means your deal is worth more today than the day you bought it.

Switch it on from the Inspiration tab, or in Settings. Owners can toggle it any time - and turning it off removes your ads from the pool immediately.

Thank you for backing us early. Keep the requests coming!

- The Rival Ads team

Hey Sumo-lings,

When we launched, we put a public feature board in the product and promised we'd build what you voted for, in the order you voted for it. Today we shipped the top three. All of them came from you.

1. See the landing page behind every ad

An ad library shows you the creative. It never shows you the offer. The price, the guarantee, the headline, the form - all of that lives on the page the ad points to, and until now it was the invisible half of your competitor's funnel.

Rival Ads now captures that page and shows it beside the creative. You see what they're actually sending traffic to, with the date we captured it, because a landing page changes and a screenshot without a date is just a guess.

The detail we like most: we group by destination, not by ad. So when a competitor runs 40 creatives at one offer page, you see that. The number of ads pointing at a page tells you where their budget is going, which no single ad ever will. Live now on Meta monitors, where destination data exists.

2. Benchmark your competitors against each other

Every screen in Rival Ads used to show one competitor at a time. That's the wrong shape once you're tracking nine or ten of them.

The new Benchmark view puts them side by side: who launched the most ads this period, who stopped the most, who's sitting on a back catalogue they never turn off, which formats each one leans on, and who has gone quiet.

3. Competitor alerts in Slack

Your team already lives in Slack. Making them check another inbox to find out a competitor launched something is a good way to make sure nobody finds out.

Connect a Slack channel in two clicks and new-ad alerts land there with the creatives. You pick the channel in Slack's own screen - we ask for permission to post to that one channel and nothing else. No reading your messages, no access to anything you didn't choose.

Not on Slack? There's a webhook field right beside it for Teams, Discord, n8n, Zapier or anything else that takes a JSON POST.

What's next

The board is still open and still decides the order. Microsoft Ads, an AI ad gap analysis and keyword-based research are all sitting near the top right now. If you want something, go put it up there or add your vote - that's genuinely how this queue works.

Thank you for the votes, the bug reports and the honest feedback and your support. Keep it coming.

Hey Sumo-lings 👋

Competitor intelligence becomes much more useful when it can meet you inside the tools where you already work.

Today, we’re opening two new ways to build with Rival Ads:

- The Rival Ads Public API (Beta) for scripts, dashboards, reporting pipelines, and custom automations.

- The Rival Ads MCP Server (Beta) for connecting compatible AI clients directly to your live Rival Ads workspace.

This means Rival Ads no longer needs to be another tab you keep checking.

You can pull current competitor ads into an internal dashboard, organize your swipe file from another tool, update client report links automatically, or ask an AI client to find recent launches and summarize what changed.

Built for real workflows

The API and MCP server can work with your:

- Competitor monitors and projects

- Current and historical ads

- Strategy reads

- Swipe-file folders and saved ads

- Client report links

- Sync requests and their progress

Both use the same rules and data as the Rival Ads dashboard, so you are not working with a cut-down second version of the product.

Your workspace stays in your control

Workspace owners can create read-only or read-and-write API keys, choose an expiry, and revoke them at any time.

Interactive AI clients can connect through a secure approval screen, so you never need to hand over your password or expose an API key. Each connection is limited to the permissions you approve and can be disconnected whenever you choose.

Why “Beta”?

The complete API and MCP surface has been tested end to end, including every currently available action.

We’re calling it Beta because we want the next round of improvements to come from the workflows you actually build - not from us guessing in isolation. Some naming and setup details may evolve as that feedback comes in.

You’ll find everything under Settings → Developer, including your API keys, connected AI clients, server URLs, setup guide, and interactive API reference.

If you try it, please tell us:

What are you connecting Rival Ads to, and what is the first workflow you want to automate?

We’ll be reading every reply.

Hey Sumo-lings,

When we launched, whitelabel was the thing agencies wrote to us about most. Your logo, your domain, reports that look like your product. That part worked.

Then a few of you pointed out the hole in it: the report was still in English.

If you run an agency in Warsaw, Milan, São Paulo or Cape Town, a beautifully branded competitor report your client can't read isn't whitelabel. It's your logo on someone else's product.

So we fixed it. Rival Ads is now fully translated into 12 languages: English, French, German, Spanish, Italian, Dutch, Polish, Portuguese (Brazil), Turkish, Japanese, Bahasa Indonesia and Afrikaans.

Not just the menus. All of it:

- The dashboard your team works in

- Weekly digests and new-ad alert emails, per recipient

- The public report links you send clients

- Branded PDF exports

- The copy sheets inside your Library ZIP downloads

- The AI strategy write-ups themselves, generated in your client's language rather than translated afterwards

Here's the part that actually matters for agencies: language is set per client, not per account.

Say you're in Warsaw. Your team works in Polish. You've got a German ecommerce client and an Italian one. Set the workspace to Polish, pin the German client's project to German, the Italian one to Italian. Your strategist reads Polish. Your Munich client opens their report link on your domain, with your logo, in German. Your Milan client gets Italian. Nobody sees an English string, and nobody sees us.

You can pin a single share link to its own language too, which is useful when one client's marketing lead sits in Paris and the MD sits in Amsterdam.

One deliberate exception, and we want to be upfront about it: we never translate your competitors' ads. Their headlines, hooks, on-screen text and video transcripts stay exactly as they ran them. A German hook converts because of the specific words someone chose. Machine-translating it into Polish would destroy the one thing you're paying us to capture. So the analysis around the ad is in your client's language, and the evidence itself stays verbatim. That's a decision, not an oversight.

A few practical notes:

Nothing changes unless you want it to. Every existing workspace stays in English until someone picks otherwise. Your team members can each set their own language for the dashboard, separately from what clients see, so a bilingual team isn't forced onto one setting.

Whitelabel, custom domains and the client-language controls all sit on Tier 3.

If your market's language isn't on the list yet, reply and tell me which one. That list is how we pick the next batch.

Thanks for pushing us on this one. It was the right thing to build.

Hey Sumo-lings! 👋

When we launched here, the promise was simple: see every ad your competitors run on Meta, Google, TikTok and LinkedIn — without connecting a single ad account.

Today that promise gets a serious upgrade. We just shipped Creative Intelligence, and every Rival Ads code you've redeemed already has it. Nothing to enable, nothing to pay.

Here's the problem it solves. Tracking a competitor gets you a wall of their creatives. Great — but now the real work starts: pressing play on thirty video ads, squinting at what the text overlays say, and trying to work out what they're actually up to. Nobody does that consistently. We know, because we didn't either.

So now Rival Ads does it for you. The moment a competitor's ad appears, we:

🎙️ Transcribe their video ads word for word. Read a 30-second UGC ad in 5 seconds. Steal the structure, not just the vibe.

📖 Pull the text out of the creative itself. Google text ads, promo overlays, price flashes — the copy that only exists inside the image is now searchable text.

🪝 Extract the hook. The exact opening line — spoken or on screen — quoted verbatim. Plus a **hook leaderboard** ranked by how long each hook has kept running. An ad that's survived 60 days of spend is a hook that works. That's their best-performing opener, handed to you as a quote you can riff on.

🎯 Decode the strategy. Every ad gets tagged with its persuasion angle (social proof, offer, urgency, problem/solution…) and who it's talking to. Then we roll it up: "42% of their ads are social proof, aimed at busy parents." You can filter their whole account by angle, one click.

📄 And it all flows into your client reports. The branded PDFs and share links now include a "Messaging mix" section and quote their actual hooks. If you're on Tier 3 with whitelabel, that's your agency handing a client a breakdown of what the competition is saying — not just screenshots of what they look like.

The part I'm most proud of: this is included in every tier, on every ad, forever. No credit packs. No "transcription tokens" that expire at the end of the month. No second product to buy.

How to see it right now:

1. Open any monitor → you'll see the new Creative Intelligence strip above your ads (messaging mix + top hooks)

2. Click "Intelligence" on any ad card for the full read — transcript, hook, on-screen text, one-click copy

3. Run your next report and check the new Messaging mix section

Your existing ads have already been analyzed — new ads get the full treatment (including video transcripts) automatically from their first sync.