A: Totally valid question, and it's the reason we don't have an open prompt. It's not about hallucinating here and giving wrong information, it's about AI enriching with data when doesn't exist in order to create content.

We have a workflow where you pick areas the AI should focus on to generate content, but if for example, you want the AI to include "What Users Say" as a focus area, and there is no public review data from actual buyers, it will generate that review data for the product(s). The tradeoff is that you get content where content may not exist. It doesn't hallucinate on features of a product but will also make logical assumptions. For example, if there are a situational benefits to a product, and you select "Situational Benefits" in the content creation workflow, the AI will make up very logical assumptions using the data it has to work with to determine what those benefits are.

The research we did tells us it's better to have content with depth, rather than a Roundups creator selecting areas for AI to focus on but then have nothing to write about, leaving your Roundup thin. AI will enrich and add value to a buyer journey, but it won't make false assumptions like a product requiring AA batteries to run, when it doesn't run on batteries at all.