AppSumo Radar beta
Radar products are early-stage listings that are managed by the team who built the product.Learn more about Radar

From structured data to a professional, monetizable directory without developers, databases, or complicated tech stacks.

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Full customization
Payment integrations
Authentication Integration
Custom Domain

Row.so

Micro-SaaS
-73%$79
$288
  • Lifetime access
  • Refundable up to 60 days
No "We Got Your Back" guarantee. Radar is a discovery engine — we don't vet these products, so this guarantee doesn't apply.
AppSumo's 60-day refund applies to most deals. AI skills are non-refundable once redeemed.
AppSumo Labs

Early-stage product. Brought to you by the team who built it.

Row.so is an AI directory website builder: describe a niche or connect a Google Sheet and get a live, SEO-ready directory with paid listings, custom branding, and no code. It supports Card Grid, Upvote List, and Map Locator layouts, native payments through Stripe, Lemon Squeezy, Polar, or PayPal at 0% platform fee, and two-way Google Sheets sync. Built for founders and marketers who want to launch a directory business and start charging for listings immediately instead of assembling a CMS, checkout, and hosting stack themselves.

TL;DR

  • checkmarkFull customization
  • checkmark3 layout views & filters
  • checkmarkCustom fields
  • checkmarkPayment integrations
  • checkmarkFlexible data & Google Sheets

At-a-glance

row.so

Alternative to

Squarespace, Wix

Integrations

Google Maps, Google Sheets, PayPal, Stripe

Best for

Small businesses, Agencies, Founders

Row.so logo

Row.so

Choose Plan

Everything you need to build & monetize a directory

Design & Customization

  • Drag-and-drop blocks for home, category, and detail pages
  • Choose Card Grid, Upvote List, or Map Locator layouts
  • Create custom fields, filters, sorting, and listing views
  • Build custom About, Pricing, FAQ, and landing pages
  • Add custom HTML, CSS, and JavaScript for advanced customization
Design & Customization

Custom Domain & White-Label

  • Connect your own custom domain to every directory
  • Automatic SSL and secure HTTPS included
  • Remove Row.so branding for a fully white-label experience
  • Built-in SEO structure, XML sitemap, Open Graph, and Schema.org
  • Fast edge hosting and CDN with no server management
Custom Domain & White-Label

Authentication & Community

  • Google Sign-In and email/password authentication
  • User profiles with avatars, bios, and submission history
  • Let visitors submit and manage their own listings
  • Ratings, written reviews, upvotes, and community engagement
  • Threaded comments and discussions on listing pages
Authentication & Community

Monetization & Payments

  • Accept payments with Stripe, Lemon Squeezy, Polar, or PayPal
  • Sell paid listings and featured placements
  • Create one-time, monthly, or yearly listing plans
  • Automatically publish listings after successful payment
  • Keep 100% of your listing revenue with 0% platform fees
Monetization & Payments

Choose the plan that’s right for you

Feel secure in your purchase with AppSumo's 60 day money-back guarantee.

License Tier 1
$79$288
Lifetime access
License Tier 2
$149$576
Lifetime access
License Tier 3
$209$864
Lifetime access
License Tier 4
$269$1,152
Lifetime access
Directories
1
2
3
4
Workspaces
1
2
3
4
Unlimited Rows & Team Members
Google Sheets Sync & AI Enrichment
Custom Domain & Payment Integrations
Advanced Analytics
Authentication Integration
Built-in Paywalls
Run Paid Ads
Unlimited File Upload
Password Protected
Custom Fields
Custom Filters
Custom HTML/CSS/JS
Custom Pages
Refundable up to 60 daysNot covered by We Got Your Back. Why?
Deal terms & conditions
Row.so
See Row.so
Founded January 15, 2026
🇻🇳Vietnam
1-10
Startup
Bootstrapped
row.so

I wanted to make building a profitable directory as simple as us

Building a directory used to mean dealing with databases, CMSs, plugins, servers, SEO, and a lot of repetitive work. I wanted a simpler way to turn structured data into a real website without spending weeks building and maintaining it.

That’s why I built Row.so — an AI-powered directory builder that lets anyone turn their data into a professional, SEO-ready directory in minutes. The goal is simple: remove the technical complexity so creators, marketers, startups, and businesses can focus on their content, traffic, and growth.

With Row.so, you can launch a directory, customize it, optimize it for search, and monetize it with paid listings, sponsors, ads, or memberships — without writing code.

Richard
RichardSee Richard on LinkedIn

What “Radar” means for this product

Learn more about AppSumo deals

Radar is home to early-stage products looking to gain traction. Here’s the lowdown of what these deals are and aren’t.

Where it is in its life

Radar products are at the start of their journey. They're fresh on the scene and building a customer base.

How we vouch for it

We've verified the basics and reviewed the listing for safety. Success isn't guaranteed — we haven't fully vetted every claim, feature, or result.

Code & security review

All AI skills are reviewed for security purposes. We do not review software code — partner owns security and what ships.

Refund policy

60-day refund on most deals. AI skills are non-refundable once redeemed.

Pricing

Prices are set by the founder. Simple as that.

Where you'll see it

The Radar section of our site exclusively. These products are in early discovery and not quite ready for the AppSumo limelight yet.

Radar is a discovery engine — because we aren’t vetting these products, our We Got Your Back guarantee doesn’t apply. Should these products show traction, our team will work with theirs to get them ready for the main stage (and protected).

Questions & reviews