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Understand user behavior with analytics

4.89 stars

Rybbit

Dashboard

Global map

Funnels

Individual sessions

Rybbit

Track website traffic and understand user behavior with a simplified Google Analytics alternative

4.89 stars

4.89 stars

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-60%$49

$124

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Lifetime access
Refundable up to 60 days
Covered by our We Got Your Back guarantee

Carefully selected by AppSumo for quality, performance, and support

You shouldn’t need a certificate in Google Analytics to understand your site’s performance. Rybbit gives you real insights into your traffic, funnels, and user journeys on an intuitive platform.

TL;DR

Analyze funnels, user journeys, and sessions to see how visitors move through your site and where they drop off
Get an intuitive dashboard that helps you instantly understand your traffic, top pages, audience data, and site performance

At-a-glance

Alternative to

Cloudflare, Google Analytics, Mixpanel

Best for

Ecommerce, Marketers, SaaS

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Rybbit

Simple web analytics for solopreneurs

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Overview
Pricing
Reviews

Track traffic, funnels, sessions, and user journeys without the complexity of Google Analytics

All your data, on one dashboard

View traffic sources, top pages, devices, browsers, and audience geography in a clean dashboard
Open each section to explore deeper metrics without digging through menus
Adjust filters to see data by date range and bucket size
Monitor your site in real time with an intuitive, easy-to-use interface

All your data, on one dashboard

Visualize global traffic in real time

See where users come from each hour using an interactive 3D map
Watch traffic animate across countries, regions, coordinates, and states
Explore detailed session info by selecting any point on the map

Visualize global traffic in real time

Analyze user movement across key steps

Build funnels to track how users move from one page or event to the next
Identify where visitors drop off between signup, documentation, checkout, or other steps
Measure conversion rates with clear indicators

Analyze user movement across key steps

Drill into individual user journeys

Follow page-by-page paths visitors take across your site
See detailed session info like location, browser, and device to understand their decision-making
Filter paths to explore specific behaviors or routes

Drill into individual user journeys

Choose the plan that’s right for you

Feel secure in your purchase with AppSumo's 60 day money-back guarantee.

	License Tier 1 $49$124 Lifetime access	License Tier 2 $129$228 Lifetime access	License Tier 3 $279$348 Lifetime access	License Tier 4 $389$696 Lifetime access
Page views per month	20,000	100,000	250,000	500,000
Websites	3	10	25	50
User(s)	1	3	10	20
Web vitals
Funnels
Goals
Error tracking
Journeys
User profiles
2 year data retention
Cookieless tracking
Web analytics dashboard
Secure dashboard sharing with team/clients
Custom events
Automatic email reports
Google search console integration
Mobile optimized dashboard

Refundable up to 60 days

Covered by our

We Got Your Back guarantee

Deal terms & conditions

Founded January 1, 2025

🇺🇸California, United States

1-10

Startup

Bootstrapped

Simple and powerful analytics

Frustrated by the overwhelming complexity of Google Analytics 4, Bill Yang set out to build a tool that “just worked.”

He combined the intuitive simplicity of lightweight analytics with robust enterprise features—dashboards, real-time traffic, funnels, and sessions—into a single user-friendly platform.

Today, thousands of websites rely on Rybbit to gain clear insights and make smarter decisions without getting lost in complicated reports.

Founder

Questions & reviews

Have a question?

Here you'll find a curated collection of frequent questions and answers, designed to provide you with quick, clear information about the product.

For all other questions refer to the questions tab

Helpful links

Can I self-host Rybbit?

How easy is it to set up Rybbit?

What platforms does Rybbit support?

Is Rybbit open source?

What counts as an event?

What is the difference between Rybbit and Google Analytics?

What is the difference between Rybbit and Plausible/Umami/Fathom?

What is the difference between Rybbit and Posthog/Mixpanel/Amplitude?

Rybbit has been receiving positive feedback from customers, particularly for its intuitive dashboard, real-time insights, and GDPR compliance. While there are some concerns about event-based billing and limited advanced features, overall, Rybbit is proving to be a strong alternative to Google Analytics. With an overall rating of 4.8 and a 60-day money-back guarantee, it's definitely worth considering for those seeking a simplified analytics solution.

AI-powered summary of customer reviews

Ratings

4.8

4.89 stars

4.89 stars

37

Taco ratings

35

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Founder

Founded January 1, 2025

🇺🇸California, United States

1-10

Startup

Bootstrapped

Showing 1-3 of 3 posts

Updated Nov 4, 2025

A message from Rybbit

Hey, everyone! 👋

I’m Bill, the creator of Rybbit — a simple and powerful web analytics platform built out of my frustration with complicated tools like Google Analytics.

When GA4 launched, I couldn’t figure it out even after reading all the docs and watching countless videos.

I wanted something that “just worked.”

So I built Rybbbit to combine the simplicity of Plausible with the power of enterprise analytics — dashboards, funnels, sessions, and real-time traffic — all in one beautiful, intuitive UI.

It started as an open-source project and grew faster than expected.

Now, thousands of sites use Rybbbit to understand their users and make smarter decisions without getting lost in complexity.

I’m excited to share Rybbbit with the AppSumo community and can’t wait to hear how you use it to grow your own projects

Nov 4, 2025

Company and product FAQs

What are past projects, failures, or successes you’ve had in your career?

Built a gaming analytics platform (https://tomato.gg/) before creating Rybbit

How many customers do you have today?

A wide mix — agencies, startups, and solo founders

What’s the origin of the idea for your product?

Created because Google Analytics became too complex after GA4

What problem is your product solving and how?

Makes analytics simple and accessible, showing enterprise-level features in an easy-to-use UI

Any details to clarify about the deal?

Tiered limits based on events (e.g., 20K, 250K events per month)

Global user base with a lot of users from the U.S., Europe, and South America

Updated Dec 16, 2025

From the Founders Update: Thank You + New Tier Options!

Hey Sumo-lings! 👋

First off, a huge thank you to everyone who's purchased Rybbit and shared your feedback. The response has been incredible, and your input has been invaluable in shaping the product.

Based on your requests, we're excited to announce 3 new higher tiers for those of you with bigger traffic needs:

New Tiers:

Tier 4 – 500K pageviews/month, 50 websites, 20 team members

Tier 5 – 1M pageviews/month, 100 websites, 40 team members

Tier 6 – 2M pageviews/month, unlimited websites, unlimited team members

These new options are perfect for agencies, larger businesses, or anyone managing multiple high-traffic sites.

All tiers continue to include everything that makes Rybbit great: web analytics, funnels, goals, journeys, error tracking, web vitals, and 2-year data retention.

Thanks again for being part of this journey. If you have any questions, drop them in the comments. I'm here to help!

– Bill