Hey, everyone! 👋

I’m Bill, the creator of Rybbit — a simple and powerful web analytics platform built out of my frustration with complicated tools like Google Analytics.

When GA4 launched, I couldn’t figure it out even after reading all the docs and watching countless videos.

I wanted something that “just worked.”

So I built Rybbbit to combine the simplicity of Plausible with the power of enterprise analytics — dashboards, funnels, sessions, and real-time traffic — all in one beautiful, intuitive UI.

It started as an open-source project and grew faster than expected.

Now, thousands of sites use Rybbbit to understand their users and make smarter decisions without getting lost in complexity.

I’m excited to share Rybbbit with the AppSumo community and can’t wait to hear how you use it to grow your own projects

What are past projects, failures, or successes you’ve had in your career?

Built a gaming analytics platform (https://tomato.gg/) before creating Rybbit

How many customers do you have today?

A wide mix — agencies, startups, and solo founders

What’s the origin of the idea for your product?

Created because Google Analytics became too complex after GA4

What problem is your product solving and how?

Makes analytics simple and accessible, showing enterprise-level features in an easy-to-use UI

Any details to clarify about the deal?

Tiered limits based on events (e.g., 20K, 250K events per month)

Global user base with a lot of users from the U.S., Europe, and South America

Hey Sumo-lings! 👋

First off, a huge thank you to everyone who's purchased Rybbit and shared your feedback. The response has been incredible, and your input has been invaluable in shaping the product.

Based on your requests, we're excited to announce 3 new higher tiers for those of you with bigger traffic needs:

New Tiers:

Tier 4 – 500K pageviews/month, 50 websites, 20 team members

Tier 5 – 1M pageviews/month, 100 websites, 40 team members

Tier 6 – 2M pageviews/month, unlimited websites, unlimited team members

These new options are perfect for agencies, larger businesses, or anyone managing multiple high-traffic sites.

All tiers continue to include everything that makes Rybbit great: web analytics, funnels, goals, journeys, error tracking, web vitals, and 2-year data retention.

Thanks again for being part of this journey. If you have any questions, drop them in the comments. I'm here to help!

– Bill