Hey Sumo-lings! 👋

Bill here from Rybbit — the privacy-friendly Google Analytics alternative. For those who picked us up during our last AppSumo run thank you — your feedback shaped almost everything below. And for those just discovering us: welcome.

In the last 4 months, we've put out v2.4, v2.5, and v2.6, and the product looks pretty different from the one you may have demoed in January. Here's what we wanted to flag before this relaunch:

🎉 The big stuff since our last launch

1. Data retention bumped from 2 → 3 years (for everyone)

Every paid plan now stores 3 full years of analytics history at no extra cost. No tier-gating, no upsell. If you bought us in January, you already have it.

2. Site rollups across your whole organization

You can now view aggregated analytics across every site in your org or team in a single rollup dashboard. If you run a portfolio of sites, an agency book, or a multi-brand business, this is the view you've been asking for.

3. Scoped Teams (this one's for the agencies)

Organizations can now be subdivided into Teams, where each team has access only to a specific subset of sites. This unlocks Rybbit for those who need to give each client their own walled garden under one billing account.

4. Significantly improved bot detection

Our bot/spam filtering has been rewritten — cleaner traffic numbers out of the box, fewer WebView false positives, and better protection against the new wave of LLM crawlers and headless agents that have shown up in 2026.

5. Autocapture — 4 new event types, no code required

We launched autocapture in v2.4. Drop in our script and Rybbit will automatically track button clicks, form submissions, copy events, and input changes

6. One-click imports from Plausible, Umami, and SimpleAnalytics

Migrating to Rybbit used to mean starting from zero. Not anymore! We now have native importers for Plausible, Umami, and SimpleAnalytics, so you can bring your historical data with you when you switch.

🛠️ Also shipped (the not-quite-headline list)

• Embeddable widget — share a public analytics counter on your site
• Drag-to-zoom chart + new minute-level time filtering
• Reworked filter UI — faster to create and edit filters
• User traits explorer for digging into your identified users
• Tagging for slicing analytics by cohort
• Revamped Events page with a custom events timeseries chart
• Revamped Journeys page and reworked Funnels UI
• Event property filters for goals and funnels
• Script installation checker — verify your snippet is firing correctly
• Reworked settings dialog, cleaner sessions/users filtering, lots of small performance wins

Thanks for backing us last time. Excited to do it again.

— Bill & the Rybbit team

Hey, everyone! 👋

I’m Bill, the creator of Rybbit — a simple and powerful web analytics platform built out of my frustration with complicated tools like Google Analytics.

When GA4 launched, I couldn’t figure it out even after reading all the docs and watching countless videos.

I wanted something that “just worked.”

So I built Rybbbit to combine the simplicity of Plausible with the power of enterprise analytics — dashboards, funnels, sessions, and real-time traffic — all in one beautiful, intuitive UI.

It started as an open-source project and grew faster than expected.

Now, thousands of sites use Rybbbit to understand their users and make smarter decisions without getting lost in complexity.

I’m excited to share Rybbbit with the AppSumo community and can’t wait to hear how you use it to grow your own projects

What are past projects, failures, or successes you’ve had in your career?

Built a gaming analytics platform (https://tomato.gg/) before creating Rybbit

How many customers do you have today?

A wide mix — agencies, startups, and solo founders

What’s the origin of the idea for your product?

Created because Google Analytics became too complex after GA4

What problem is your product solving and how?

Makes analytics simple and accessible, showing enterprise-level features in an easy-to-use UI

Any details to clarify about the deal?

Tiered limits based on events (e.g., 20K, 250K events per month)

Global user base with a lot of users from the U.S., Europe, and South America

Hey Sumo-lings! 👋

First off, a huge thank you to everyone who's purchased Rybbit and shared your feedback. The response has been incredible, and your input has been invaluable in shaping the product.

Based on your requests, we're excited to announce 3 new higher tiers for those of you with bigger traffic needs:

New Tiers:

Tier 4 – 500K pageviews/month, 50 websites, 20 team members

Tier 5 – 1M pageviews/month, 100 websites, 40 team members

Tier 6 – 2M pageviews/month, unlimited websites, unlimited team members

These new options are perfect for agencies, larger businesses, or anyone managing multiple high-traffic sites.

All tiers continue to include everything that makes Rybbit great: web analytics, funnels, goals, journeys, error tracking, web vitals, and 2-year data retention.

Thanks again for being part of this journey. If you have any questions, drop them in the comments. I'm here to help!

– Bill