I've been using Rybbit for just a few days, and I've found that it beats Google Analytics in identifying local traffic sources. I have service area business clients in the Houston area. Google Analytics will describe the "Houston area" traffic, but Rybbit is telling me which area towns are sending traffic to the websites. I'm building "local service area" pages for some of those websites and Rybbit is giving me the information I need to prioritize the work. If you help clients with local SEO or you have a local business, you need this tool!