We've used lots of SEO tools before so we were interested but apprehensive. We got over that quickly. The first thing you notice is just how well designed it is. The UI is intuitive and it lays out the information in a way that is easily read at a glance. Stopping there would have been pretty good, but the detailed analysis is damn near perfection. This has allowed us to trim the number of apps we use significantly. Which turns out is not only good on the wallet but also on the stress levels. Looking forward to seeing future updates.