Hi Sumo-ling,
This is Anbang, founder of JoggAI.
I’ve been reading all of your comments and feedback. I hear the passion, the excitement, but also the frustration and confusion that many of you feel. I'm writing to you today to address this directly.
First, I want to say that I am sorry for the lack of clear, proactive communication from our side. It’s clear we haven’t done a good enough job explaining the "why" behind some of our recent updates, and that has created a space for doubt and frustration to grow. That is on us, and we are committed to doing better starting now.
Your success with our platform is our success. Our team works tirelessly—pushing updates, fixing bugs, and adding new templates and features at a pace you’ll be hard-pressed to find in any other LTD.
We do this because we are genuinely invested in your growth.
To honor a lifetime deal, we must build a lifetime company. This means navigating the high costs of cutting-edge AI while ensuring the platform remains stable and accessible for everyone.
With that context, I want to walk you through the specifics of your questions.
On "Motion" (Previously "Non-Video Credits")
Some of you have felt that "Motion Credits" are a new limitation. I want to clarify that this system has been in place since day one of the AppSumo deal, where they were called "Non-Video Credits."
The reason for this separate credit system has always been about technology.
Standard video generation is one process, but features that involve animating a still photo or creating complex character movements use a different, more costly technology.
We've renamed them "Motion" to be clearer about their function. In practice, 1 Motion is roughly equal to 2 Non-Video Credits, though the exact ratio may vary depending on the feature, but the underlying system and its purpose have not changed.
Why We Have Weekly Motion Allowance and Concurrent Limit?
This was introduced to ensure platform stability and fairness.
Think of our servers like an electricity grid. If everyone turns on every appliance at the exact same moment, the system gets overloaded. Similarly, our powerful AI models require immense computational resources. A weekly allowance and concurrent limit help smooth out the demand across our user base, preventing processing bottlenecks and ensuring the platform remains fast and reliable for you when you need it.
This limit is a necessary trade-off designed around carefully studied usage patterns to maintain the long-term health and sustainability of the platform. It allows us to continue offering powerful features at this price point. We are also building an in-app tracker for the weekly motion allowance, so you always have full visibility.
The Critical Difference: AvatarX vs. AvatarLite
This is the most important clarification. When you bought your LTD, our avatars were built 100% on our own in-house, proprietary models.
We controlled the architecture and, crucially, we controlled the costs.
These models are now grouped under AvatarLite, and your ability to create unlimited videos with them remains completely unchanged.
AvatarX is a different beast entirely.
To achieve the next-level quality, emotional expressiveness, and versatile styles you asked for, AvatarX is built on a hybrid system that relies on advanced third-party AI models. This means we have significant, direct external costs every time an AvatarX video is generated.
To be perfectly transparent: a single 30-second AvatarX video can cost us nearly $2 to produce.
This is not a reality we can support under the original unlimited structure.
This is why AvatarX usage requires Motion Credits for all users—both LTD and new subscribers. It’s a fundamentally new and more expensive category of technology that didn't exist when you purchased your deal.
What About My Original Features? Is My LTD Still Unlimited?
This is a crucial point, and I want to be crystal clear: the core value of your LTD is fully intact and continues to grow.
Unlimited Lip-Sync Videos? Yes, absolutely. If your plan includes unlimited video creation, you can continue enjoying that with all AvatarLite models. When you create a new custom avatar with AvatarLite, it may consume one-time motion credits, but after that, you can generate videos with that avatar for unlimited durations without any extra cost. This has not and will not change.
Where Are the Classic Models? They are all still here, and they've been upgraded! The models you were familiar with (like Motion 2.0, 3.0, etc.) have all been improved and are now conveniently grouped under the "AvatarLite" family. You have full and unlimited access to all of them, and we will continue to release new and improved AvatarLite models for you to use as part of your lifetime deal.
A Clarification on "Unlimited Avatars"
There has been confusion around the term "unlimited avatars," and I want to clarify how it was structured from day one on the original AppSumo deal page.
The deal included:
Unlimited use of our growing library of public, stock avatars.
A specific allotment of custom photo avatars you could create, which was tied to your tier.
This distinction has always been in place due to the computational cost of creating a new custom avatar from a photo. We are simply re-stating the original terms to ensure everyone is on the same page.
Looking to the Future: Veo 3 and Beyond
We are always exploring the latest, most powerful models, like Veo 3. However, like AvatarX, these next-generation third-party models come with very high costs. To provide you with access without threatening our sustainability, we will be using a "Bring-Your-Own-Key" (BYOK) model.
This allows you to connect your own paid API key for that service directly to JoggAI. It's the only sustainable way for us to give you the option to use the most cutting-edge tools as they are released.
Our Path Forward, Together
If you log into JoggAI today and compare it to the platform you bought months ago, you will see a product that has grown immensely in power, stability, and features.
We also read every piece of product feedback you share. We see your comments about improving our lip-sync accuracy to be the best in the market, the quality of certain avatars, and how we stack up against established competitors.
Please know that we take this to heart.
We are not perfect, and some features will have growing pains as we innovate.
But our commitment to you is one of relentless iteration.
The JoggAI you see today is vastly better than it was six months ago, and the version in six months will be better than today.
Thank you for reading. We will continue to grow and keep working on the product.
Sincerely,
Anbang Xu
Founder, JoggAI
Instantly turn text, links, or images into realistic AI avatar videos—no filming, editing, or voiceover needed
