Like: The user interface is reasonably easy to use and understand (though the videos need updating as it has changed slightly since they were made). The automation builder was straight forward and I really liked how the emails could be cloned and made into templates. The email builder itself was also easy to use if you just want to create simple emails. It's great that SendFox is also able to directly integrate with Book Funnel and Story Origin.

Dislike: No text wrapping in email builder. This gives less flexibility in design layout and while there are workarounds, they don't look good for both desktop and mobile. I also wish there was an 'or' feature in the automations, especially for triggers, so new subscribers could enter a flow by being added into this group OR this group OR this group. Having said that, I'm not sure it is a regular feature in any ESP, but it would be great. Forcing double opt in is also a little problematic, as subscribers may have already completed double opt-in before they hit Send Fox. This creates extra friction and annoyance for subscribers, and means I need to manually follow up or manually cull them so they don't weigh my list down. Once inside, I also discovered that someone unsubscribed cannot resubscribe later if they want to. That could be a problem.

Overall though, it is a very affordable and easy to use platform and I am mostly satisfied so far.