Expect to see a growing number of one star/taco reviews for SendFox.

Like other reviewers, I'm extremely disappointed with how existing AppSumo lifetime customers have been treated.

I purchased SendFox through AppSumo because it was promoted as a lifetime deal. After supporting the platform for years while it matured, I've now been told that my "lifetime" plan has a lifetime email sending limit and that I must move onto a monthly subscription to continue using the service.

What disappointed me even more than the change itself was the way it was handled. I contacted support with a number of reasonable questions, including when this lifetime limit was introduced, when customers were notified that their lifetime plans had effectively been capped, why existing lifetime customers weren't grandfathered, why those of us who supported SendFox early are now expected to pay exactly the same subscription price as someone signing up today, and why the pricing jumps from USD $39 per month for up to 15,000 subscribers straight to USD $79 per month for up to 50,000 subscribers with nothing in between for growing small businesses.

None of those questions were answered.

Instead, I was simply told that the decision had been made by leadership, that it was final, and that there was nobody else I could speak to.

I also struggle to understand how a "lifetime" email allowance can be justified when the total number of lifetime email credits is only equivalent to a few months of sending on the current paid plans. That doesn't align with what most people would reasonably expect from a product marketed as a lifetime deal.

I understand that businesses face increasing costs over time, and I don't expect software companies to operate at a loss. However, I do expect companies to stand behind the commitments they made to the customers who supported them in the early days, or at the very least offer some form of meaningful grandfathering or loyalty pricing.

This feels completely at odds with the values AppSumo has always promoted: supporting new software companies in exchange for genuine lifetime access.

If you're considering purchasing SendFox, I'd encourage you to read the recent negative reviews before making your decision.