Promising concept, but not ready for serious outreach yet
I have been using Sendpilot for about a month, which is enough time to form a solid opinion. The marketing and communication that brought me here were genuinely good, and the product does have real innovation at its core. But after daily use, the gap between the promise and the reality is hard to ignore.
What works well
The standout feature is the ICP lead scoring. This is genuinely new. LinkedIn searches are notoriously hard to filter at scale, and being able to score prospects against your ideal customer profile before sending invitations is a real time-saver. It changes how you approach mass outreach. The lead database search is also a nice addition when the data is up to date, as it speeds up prospecting significantly. There is also an AI content creation feature, though I personally have no use for it. AI-generated posts have become so widespread that audiences are tuning them out, so I would not count this as a selling point.
What is missing or broken
This is where the product falls short compared to tools like Lemlist or Getsales that I used before. Several features that should be standard are either absent or only appearing now as "new" releases, when they should have been there from day one:
No easy way to edit or correct lead data when LinkedIn returns incorrect information
No way to pause or stop an action on a specific lead when you spot an error
No A/B testing
No filtering leads by stage within a campaign
Recurring bugs, including campaigns going down entirely
The ICP scoring is powerful but not practical in the actual workflow. You cannot filter your lists and add only active leads to a campaign, which limits its usefulness
New features being announced are just basic functionalities that competitors already had. Deleting a lead, for example, is not an innovation
Overall
There is genuine ambition here and the ICP scoring alone shows original thinking. But in a market where outreach only works when campaigns are highly personalized and technically smooth, having to work around constant limitations defeats the purpose. Right now you spend more time finding workarounds than actually prospecting.