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0c5458688b8a4c458a115b2d213e0306PLUS
Aug 11, 2025

Q: Company positioning

Hey John & Sendr team, could you elaborate on your future vision and where sendr will be in comparison to the current cold outreach tools? My first assumption was that I might be your icp: already doing cold outreach, heavy clay user, familiar with good outreach setup (clay, make, Lemlist, instantly, ….). But I’m not sure, cause I also saw that you are working on many things that other tools like clay can already do (eg webscraping). Imo your sweet spot might be the video/landing page personalization (think sendspark and pitchlane). But I’m sure you’ll lose the game if you try to do too many things. All these category king tools focus on one thing. And with regards to roadmap and comments, I don’t understand what yours is?

So where do you see your company ?

Founder Team
John_Sendr

John_Sendr

Edited Aug 12, 2025

A: Great question, and we appreciate our heavy clay user base!

Sendr has been built to put hyper personalised sales experiences in the hands of non-technical users.

So on the one hand, we have advanced and unique features available in dynamic landing pages and videos that aren't available elsewhere for our heavy Clay users and an API available to create these from Clay tables (there is even a Clay/Sendr Zapier workflow available in the platform to copy for this) - and we are adding engagements to our API very soon also for this ICP, so you can take page and video engagement data back in to Clay and automation tools.

That said, we are designing many features to make some Clay style scenarios available for less technical users. For example, we are expanding SendrAI to include webscraping and will shortly be releasing a prompt library with many use cases available out the box, from lead scoring, to web research and beyond.

SO we continue to be focused on enabling a wide set of users to access hyper-personalised sales experiences, both for our Clay power users as well as wider less technical user base - and we don't see these as mutually exclusive.

Meanwhile our public roadmap can be found here:
https://sendr.featurebase.app/roadmap

Hope that helps - and exciting times ahead! We have a number of great features in mind to start building soon (non-public for now) that again will be new to market and a level up for our users...

Dave & John

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love the hyperpersonalization and nonpublic pending feature levelups for us (on top of the roadmap)!