Q: Credit costs
I was not able to find how much additional credits will cost for AppSumo LTD buyers and how you sell them. Can you describe this?
- what is the cost? You say "40% off" but if we don't know 40% off of what, we still don't know anything
- are there fixed amounts to "top up" or it's possible to buy any amount?
- do add-on/top-up credits expire?
- anything else we should know?
Also, you mentioned the "insane" roadmap you have ahead of you but I can't find a public road map. It would help make an informed decision about the purchase.
Thank you!

John_Sendr
Sep 15, 2025A: Hi there,
Sure, let's take it in reverse order! You can see out feature roadmap here:
https://sendr.featurebase.app/roadmap
There's a ton in there but the two big highlight releases in the next few months will be:
* Lead Finder - Database of 400m+ contacts: users can use their monthly recurring lifetime credits to build lists which are then personalised with dynamic videos, pages, enrichments, SendrAI etc. In build, target launch October.
* Integrations and Automations Builder - Implementing a Unified API with one toggle data syncs to major CRMs and sequencers, as well as an automation builder to create custom automated video workflows in Sendr. Late stage scoping, target launch mid November.
On credits - LTD credits recur monthly for life and can be used on all current and future features - the only exception is lipsync videos given their cost to produce. So lifetime monthly credits can be used for the lead finder database above (think Apollo), data enrichments (think Clay), dynamic videos, dynamic voicenotes, etc etc. Add-ons for monthly credit bundles will be launching soon.
Lipsync videos are super expensive to produce but we've managed to add these incredible lipsync videos on top of our existing LTD promotion with the upfront bucket of videos (no expiry) allocated per tier and then the ongoing 40% discount on lipsync add ons.
Lipsync Monthly Add-on Pricing with Sumoling discount:
https://drive.google.com/file/d/1Q4XCafzgAJGxV4WKDJhw7NMkvPkoj6Bw/view?usp=sharing
Meanwhile the normal dynamic videos (with cloned audio, the only option offered by most of our competitors) are available using the monthly recurring lifetime credits, so users get both options.
Any follow up questions, just ping us in live chat and we can jump on a call.
Dave, John, Ana & Sendr Team

Verified purchaser
I just bought T4 and seeing you can't buy bulk lip sync credits, you have to upgrade to their monthly subscription, lowest option is 500 per month and with 40% discount is $41 per month. Considering it comes with one-time use credits, there should be an option to buy more one-time use credits, not be stuck opting into a subscription, especially on T4.
Monthly add-ons can be cancelled after purchase before the next cycle renews, so effectively you are still bulk buying ready for the campaign you are preparing Smolutions
Hey John, since monthly add-on is allowed & can be cancelled & signed back , I appreciate your intent to keep it flexible. I feel a much better solution would be to allow us to buy a Prepaid Package of number of videos & let it not expire. This will prevent from frequent sign up for monthly add on , cancelling, pausing etc. It will also spoil your Active User & churn Metrics in the current shape .
So sign up buy a bunch- but do they expire at the end of the 30 day period?
Hi BLabs,
Appreciate the feedback - this is the best approach for now with the credit engine we've built but noted for the future.
Chris-Baird - your initial bucket of lipsync videos has no expiry.
If you select a lipsync add on (with 40% discount) - these would need to be used within a month.
Chris-Baird - your initial bucket of lipsync videos has no expiry. If you select a lipsync add on (with 40% discount) - these would need to be used within a month.
BLabs - this works best for the credit engine we have built, but noted for the future
You answered everything but my main question, which is also the title of my question: how much do credits cost? You give us 40% off on what price per credit?
Hey, so:
- Lipsync add ons - offering a 40% lifetime discount on these for Sumolings. Remember Dynamic videos (name cloned) also in your perpetual credits. Rate card for lipsync: https://drive.google.com/file/d/1Q4XCafzgAJG
- Credit bundles - looking to implement soon, no planned discount for LTDs but we will offer discounts specific to length of commitment. Rate card: https://shorturl.at/rvEe1