What are past projects, failures, or successes youâve had in your career?
Sandeep's entrepreneurial journey began with a passion project called F9Pixâa platform built for photographers to showcase, share, and even sell their work as canvas prints. The product was launched successfully and garnered initial traction, but it didnât scale as expected. While F9Pix ultimately had to be shut down, it was a formative experience that laid the groundwork for future ventures. Following F9Pix, Sandeep returned to his core strengthâcybersecurity. He began offering VAPT (Vulnerability Assessment and Penetration Testing) services as a freelancer. His deep expertise quickly attracted clients, and a major breakthrough came when he landed a contract with a leading bank. This not only provided financial momentum but also validated the demand for quality cybersecurity services. With that early success, Sandeep founded SecureLayer7, a fully bootstrapped cybersecurity firm. Over the past 12 years, SecureLayer7 has grown into a trusted global brand, serving clients across industriesâand that same bank remains a valued customer to this day. What started as a one-person effort has grown into a thriving business, built on resilience, focus, and a strong commitment to solving real-world security challenges.
What 3rd party tools is your product critically dependent on?
Microsoft Azure
Where is your customer data stored?
Virginia, US
What is your current monthly recurring revenue (MRR)?
$4750-$5250
How many customers do you have today?
120-150 Paying
Whatâs the origin of the idea for your product?
The idea for Sensfrx was born out of firsthand experience battling online fraud across various digital platforms. Our founder, Sandeep Kamble, coming from a strong cybersecurity background, repeatedly saw companies struggle with sophisticated fraud attempts like account takeovers, fake signups, transaction fraud, and bot abuse. While consulting with businesses, we realized that most fraud solutions were either too generic, too reactive, or lacked the behavioral intelligence needed to make accurate real-time decisions. That gap inspired us to build Sensfrx: a proactive fraud prevention platform that uses advanced device fingerprinting, behavior analytics, and cognitive risk scoring to stop fraud before it happens. We didnât want to build just another rule-based engine, we wanted to empower businesses with a smart, self-learning system that continuously evolves with the threat landscape. And thatâs exactly what Sensfrx does today.
What problem is your product solving and how?
Sensfrx solves the growing problem of online fraud, including account takeovers, fake signups, transaction fraud, and bot attacks, which cost businesses time, money, and customer trust. Most traditional fraud prevention tools rely on static rules or reactive signals, which often fail against sophisticated attackers. Sensfrx takes a smarter, proactive approach. We use: 1) Advanced device fingerprinting to uniquely identify every user and device. 2) Behavioral analytics (UEBA) to detect anomalies in real-time. 3) A cognitive risk engine that scores risk and makes intelligent decisionsâapprove, review, or deny across multiple fraud scenarios. 4) Real-time decision APIs to integrate seamlessly into signups, logins, payments, and more. Everything happens silently in the background, so users experience zero friction, while businesses stay protected. We help businesses reduce fraud, increase trust, and maintain seamless user experiences, all without relying on outdated rule-based systems.
Whatâs the #1 thing youâre looking to gain from the AppSumo campaign?
Virality
What are your plans with the customers, cash, and learnings from the AppSumo campaign?
Establish a product-market fit
Any details to clarify about the deal?
No Hidden Restrictions: All core features are included in the dealâdevice fingerprinting, cognitive risk engine, behavior analytics, and access to all fraud decision APIs (Account Takeover, New Account, Transaction, Bot). Full Access to the Dashboard: You'll get full use of our fraud analytics dashboard, policy engine, and review system to monitor, customize, and act on fraud signals. Usage Limits: Each deal comes with a monthly quota based on the selected tier (e.g., number of API calls or sessions analyzed). These limits will be clearly mentioned on the AppSumo deal page. You can upgrade anytime as your usage grows. Global Support: Sensfrx supports businesses worldwide. There are no country-specific restrictions. Our risk engine works across all regions and languages, making it ideal for global platforms. Data Privacy & Hosting: All data is securely stored and processed via Microsoft Azure, compliant with global data standards. Easy Integrations: Plugins and SDKs available for WordPress, WHMCS, Blesta, and direct API access for custom implementations.
Anything else you'd like to add?
We're excited to bring Sensfrx to the AppSumo community because we believe that fraud prevention shouldnât be a luxury reserved for big enterprises. Every business, no matter the size, deserves access to cutting-edge protection without complexity or cost barriers. What sets Sensfrx apart is that itâs not just another fraud detection tool, itâs a fully self-learning, behavior-aware system that grows smarter with every interaction. Whether youâre running a startup, a growing eCommerce store, or a SaaS platform, Sensfrx helps you stay one step ahead of fraudsters while keeping your user experience frictionless. Weâre a passionate team of cybersecurity experts and product builders, and weâre in this for the long haul. Your feedback, feature requests, and success stories mean everything to us, and weâre committed to building with the community. Letâs stop fraud before it starts.
Detect fraudulent activity in real time and monitor events on a dashboard
