🚀 Hey Sumo-lings!

I’m Sandeep Kamble – Founder & CTO of Sensfrx. 🧠 Thanks for stopping by!

I’ve been in cybersecurity since 2012—what started with me breaking (and sometimes fixing 😅) Yahoo Messenger and Hotmail with VB6 code soon became a full-blown passion for uncovering vulnerabilities in companies like Google, Twitter, and Facebook.

That passion led me to start SecureLayer7, a CREST, and ISO 27001-certified cybersecurity company.

But as attacks got smarter, I realized businesses needed a better way to deal with fraud in real time. 💡

That’s why I founded Sensfrx — to help businesses fight modern fraud head-on using powerful behavioral analysis, cognitive intelligence, and lightning-fast decisions. 🛡️

What is Sensfrx?

Sensfrx is a real-time fraud detection and prevention platform built for websites, SaaS apps, and eCommerce platforms. 🧠

Our 3-phase approach:

Data Collection—via lightweight JS/PHP/Python SDKs or plugins for WordPress, WHMCS & Blesta Data

Analysis—using a cognitive engine and UEBA (User & Entity Behavior Analytics) powered by graph relationships

Risk Decision—auto-detects risk level and returns an Approve, Review, or Deny decision instantly

📦 Use it to stop:

• Fake signups (New Account Fraud)
• Account Takeover
• Chargeback Disputes
• Promo Abuse
• Suspicious transactions
• Bot & script-based abuse

✨ Why Sumo-lings Love Sensfrx

✔️ Works globally 🌎

✔️ Real-time risk scoring (Low, Medium, High, Critical)

✔️ Visual dashboard + policy engine to customize rules

✔️ Lightweight SDKs & plugin-based setup (zero-code if you want!)

✔️ Developer-friendly APIs + detailed fraud logs

✔️ One dashboard for multiple websites (multi-property support!)


🎁 AppSumo Lifetime Deal Highlights

• Lifetime access to Sensfrx
• Use across websites or apps (depending on your tier)
• Plugin, SDK, and full API access
• All future updates included ✅

Thank you, Sumo-lings! I’ll be here personally answering your questions, gathering feedback, and improving Sensfrx with you.

Let’s build a safer web—together.

— Sandeep Kamble Founder & CTO, Sensfrx.ai

🔐 Also Founder of SecureLayer7

🌎 Based in Austin, TX

💬 Cybersecurity speaker | Ethical hacker | Product builder

What are past projects, failures, or successes you’ve had in your career?

Sandeep's entrepreneurial journey began with a passion project called F9Pix—a platform built for photographers to showcase, share, and even sell their work as canvas prints. The product was launched successfully and garnered initial traction, but it didn’t scale as expected. While F9Pix ultimately had to be shut down, it was a formative experience that laid the groundwork for future ventures. Following F9Pix, Sandeep returned to his core strength—cybersecurity. He began offering VAPT (Vulnerability Assessment and Penetration Testing) services as a freelancer. His deep expertise quickly attracted clients, and a major breakthrough came when he landed a contract with a leading bank. This not only provided financial momentum but also validated the demand for quality cybersecurity services. With that early success, Sandeep founded SecureLayer7, a fully bootstrapped cybersecurity firm. Over the past 12 years, SecureLayer7 has grown into a trusted global brand, serving clients across industries—and that same bank remains a valued customer to this day. What started as a one-person effort has grown into a thriving business, built on resilience, focus, and a strong commitment to solving real-world security challenges.

What 3rd party tools is your product critically dependent on?

Microsoft Azure

Where is your customer data stored?

Virginia, US

What is your current monthly recurring revenue (MRR)?

$4750-$5250

How many customers do you have today?

120-150 Paying

What’s the origin of the idea for your product?

The idea for Sensfrx was born out of firsthand experience battling online fraud across various digital platforms. Our founder, Sandeep Kamble, coming from a strong cybersecurity background, repeatedly saw companies struggle with sophisticated fraud attempts like account takeovers, fake signups, transaction fraud, and bot abuse. While consulting with businesses, we realized that most fraud solutions were either too generic, too reactive, or lacked the behavioral intelligence needed to make accurate real-time decisions. That gap inspired us to build Sensfrx: a proactive fraud prevention platform that uses advanced device fingerprinting, behavior analytics, and cognitive risk scoring to stop fraud before it happens. We didn’t want to build just another rule-based engine, we wanted to empower businesses with a smart, self-learning system that continuously evolves with the threat landscape. And that’s exactly what Sensfrx does today.

What problem is your product solving and how?

Sensfrx solves the growing problem of online fraud, including account takeovers, fake signups, transaction fraud, and bot attacks, which cost businesses time, money, and customer trust. Most traditional fraud prevention tools rely on static rules or reactive signals, which often fail against sophisticated attackers. Sensfrx takes a smarter, proactive approach. We use: 1) Advanced device fingerprinting to uniquely identify every user and device. 2) Behavioral analytics (UEBA) to detect anomalies in real-time. 3) A cognitive risk engine that scores risk and makes intelligent decisions—approve, review, or deny across multiple fraud scenarios. 4) Real-time decision APIs to integrate seamlessly into signups, logins, payments, and more. Everything happens silently in the background, so users experience zero friction, while businesses stay protected. We help businesses reduce fraud, increase trust, and maintain seamless user experiences, all without relying on outdated rule-based systems.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Virality

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Establish a product-market fit

Any details to clarify about the deal?

No Hidden Restrictions: All core features are included in the deal—device fingerprinting, cognitive risk engine, behavior analytics, and access to all fraud decision APIs (Account Takeover, New Account, Transaction, Bot). Full Access to the Dashboard: You'll get full use of our fraud analytics dashboard, policy engine, and review system to monitor, customize, and act on fraud signals. Usage Limits: Each deal comes with a monthly quota based on the selected tier (e.g., number of API calls or sessions analyzed). These limits will be clearly mentioned on the AppSumo deal page. You can upgrade anytime as your usage grows. Global Support: Sensfrx supports businesses worldwide. There are no country-specific restrictions. Our risk engine works across all regions and languages, making it ideal for global platforms. Data Privacy & Hosting: All data is securely stored and processed via Microsoft Azure, compliant with global data standards. Easy Integrations: Plugins and SDKs available for WordPress, WHMCS, Blesta, and direct API access for custom implementations.

Anything else you'd like to add?

We're excited to bring Sensfrx to the AppSumo community because we believe that fraud prevention shouldn’t be a luxury reserved for big enterprises. Every business, no matter the size, deserves access to cutting-edge protection without complexity or cost barriers. What sets Sensfrx apart is that it’s not just another fraud detection tool, it’s a fully self-learning, behavior-aware system that grows smarter with every interaction. Whether you’re running a startup, a growing eCommerce store, or a SaaS platform, Sensfrx helps you stay one step ahead of fraudsters while keeping your user experience frictionless. We’re a passionate team of cybersecurity experts and product builders, and we’re in this for the long haul. Your feedback, feature requests, and success stories mean everything to us, and we’re committed to building with the community. Let’s stop fraud before it starts.

Hey Sumo-lings! 👋 

We’re thrilled to announce an updated Blacklist/Whitelist numbers. Now you get:

50 Rules in Tier 1

200 Rules in Tier 2

500 Rules in Tier 3

Why Sensfrx Stands Out (The USP)

Sensfrx uses 200+ AI-driven signals to catch complex threats like phishing, credential stuffing, and fake sign-ups in real time. Unlike rigid tools, our custom policies, whitelisting, and blacklisting adapt to your unique business needs. We are not a mere filtering platform allowing you to take actions as you deem fit. Sensfrx keeps false positives low, ensuring your customers enjoy a seamless experience. With integrations for WHMCS, Blesta, WiseCP, WordPress, and soon Shopify, plus a real-time dashboard, Sensfrx makes fraud protection effortless and actionable. Our customers, from small startups to global e-commerce brands, trust us to safeguard their revenue and reputation. 

Your Questions, Answered

1. How Easy Are Integrations?

Sensfrx integrates smoothly with WHMCS, Blesta, WiseCP, and WordPress—plug-and-play style. Shopify’s coming soon! Our developer-friendly APIs and sandbox mode let you test without affecting live users. Our 24/7 support team is ready to guide you, ensuring a hassle-free setup.

2. What’s in the LTD?

This deal includes real-time detection, 200+ signals, custom policies, whitelisting/blacklisting, and a dashboard to monitor multiple domains. Switch domains easily and get future updates like new signals or integrations. Check the listing for plan details or ask us below!

3. How’s Support and Scalability?

We offer 24/7 live support via chat/email, plus detailed docs. Our cloud infrastructure scales effortlessly for startups or large stores. Whether you’re handling 100 or 100,000 transactions, Sensfrx grows with you.

4. Can I Test Safely?

Yes! Sandbox mode lets you experiment risk-free. With AppSumo’s 60-day guarantee, try Sensfrx worry-free and see how it stops fraud in its tracks.

5. Why Trust Sensfrx?

We’re SOC 2 Type II and ISO 27001-certified, securing your data. We block 2M+ fraud attempts yearly with minimal false positives. A SaaS client recently slashed chargebacks by 40% using Sensfrx, keeping their customers happy. We’re transparent—ask us anything!

6. How’s Sensfrx Different?

Our machine learning adapts to evolving threats, unlike rule-based tools. With 200+ signals and low false positives, we catch sophisticated fraud others miss, saving you time and money while protecting your brand. Prevent chargebacks, bots, and fake accounts while focusing on growth.

Why Sumo-lings?

You’re innovative, growth-driven, and love tools that deliver. Sensfrx is built for you—our customers, like a WordPress store cutting fraud by 50%, prove it works. We’re here for your feedback to make Sensfrx better. Grab this deal, join our community, and let’s fight fraud together!

Cheers,

The Sensfrx Founders

P.S. Got questions or feature ideas? Drop them below—we’re all ears!