For years I ran Dipity as a content agency for founders. Every client knew their market better than anyone but had no time to write about it. So we interviewed them and turned the transcripts into weekly posts. It worked, but it depended on me being in every interview, so it couldn’t grow past my calendar. Before that, I spent ten years in product marketing. I worked for the pioneers of vibe coding, led product marketing at Klover.ai, the company behind artificial general decision-making, and ran a digital transformation campaign at Atlassian. Everywhere, the most valuable knowledge sat in a few executives’ heads and rarely reached buyers. As a Founder Institute alum, I built Sera to do the agency’s work as software. She interviews you by chat, text, or phone, saves it into a second brain you own, and drafts content in your voice for your approval. I ran her on my own accounts for six months before opening her up. She still answers my X messages while I sleep. Next, the second brain goes beyond content, into playbooks, positioning, and a record of how your leadership thinks.