Sumbled upon SerpWatch through the Black Friday sale, so glad I did. I've been looking for an alternative to Pro Rank Tracker for quite some time as their dashboard simply isn't responsive, so looking at it on a mobile is near on impossible and their mobile app is useless.

SerpWatch has some amazing features, here are some of the less obvious ones I'm enjoying so far:

- Ability to clone projects on the same domain (great for breaking up keywords)
- Support is quick, friendly and responsive. I've been chatting via live chat to several staff during GMT hours.
- Development team look very responsive, there is complete transparency in what's being developed next and for feature suggestions/improvements
- Dashboard is responsive, robust and easy to use. I've not got lost at any point
- The credit cost estimation tool is absolutely brilliant so you can see how much a project is going to 'cost' each month...
- Haven't uploaded custom Icons yet, but love that each project you can set a badge.
- Works with Google My Business map pack and also local. Many SERP trackers miss this out
- Actually viewing the rankings - it's super clear and easy to see where there are +/- changes to positions.
- Tooltips on all of the key elements to quickly explain the feature
- Columns are easily sortable and you can drag and drop change the order.

Overall, the whole product and service seems 10/10 at the moment and the savings the black friday deal are going to make are huge... rarely a lifetime license on such robust software. I hope to try and give back where I can with suggestions and any bugs I've noticed (without bugging the dev team too much!)