I have used SERPWatch for a few days now and set up a few clients on it. I have given it 3 tacos which is a bit harsh as overall I think it’s great but I do have some real issues with it.

I think it’s good for smaller agencies that want to provide rank tracking to their clients, the ability to do white label reporting etc is great, but:

1- The positioning of the pricing based on keywords makes no sense at all, as it isn’t actually based on keywords, it’s based on rank checks/daily queries. For example, if I buy the base package of 150 keywords but then set them to track the ranking every hour it won’t work because that’s 3,600 daily rank checks/queries. So just make the pricing rank check/query-based (which in reality it is) i.e. you are paying for 150 rank checks/queries per day.

2 - Staying on the subject of keywords vs rank checks/queries. As others have pointed out. I don’t need to monitor all my projects/keywords on an hourly or daily basis. Weekly or monthly would be fine for me.

So again, price based on rank checks/queries (monthly). That would mean (using the base package as an example) that I should be able to track up to 3,600 keywords on a monthly basis (3,600 rank checks/queries). I would want to be able to set frequency globally i.e. at a project level, as well as per keyword e.g. within a project I may want to track most keywords monthly but some daily, weekly etc.

Pricing on a ‘rank checks/queries’ per month basis would cost SERPWatch no more money but would change their offering from OK to Awesome and make it truly stand out from competitor offerings.

3 - Whilst I understand that this is primarily a rank tracking service, the keyword suggestion part of the tool is pretty much useless. If they could add ‘auto-suggest’ & ‘people also ask’ (similar to https://www.usetopic.com/people-also-ask , https://answerthepublic.com/ and https://www.keysearch.co/ ) with search volumes, kd etc. then that would be amazing, even if that either eats into my query allowance or is charged as a separate module.

I know this review sounds a bit negative for what is overall a good offering but I think they have made a fundamental mistake with the basis of their charging model which is confusing/misleading & limits the market for the tool significantly for no commercial reason.