Since it’s a new tool on the market, I was unsure SERPwatch would manage to live up to their promises. It simply seemed too good to be true. However, although it’s not flawless, it’s still one of the best all-in-one rank tracker tools I’ve used in my 8-year-long SEO career.
What I liked:
Great UI:
I can’t overstate the importance of a great UI since I spend most of my days checking SERPs. Compared to the dull (but still reliable) SERProbot’s interface, SERPwatch looks like a spaceship! I always hated the fact I couldn’t switch from one project to the other with a single click.
Number of integrations:
Here I’ve seen the devs have taken the extra mile to help us as users. The key to any great app is how it helps you streamline your process. SERPwatch does just that and kudos for them. The Analytics integration is just top-notch.
Ease of use
I might be subjective and bear in mind I’m experienced in this business (used Accuranker and Wincher before), but SERPwatch is one of the easiest SEO tools I’ve got the chance to set up. I didn’t need to go to customer service, but I did it anyway just to cast away my doubts and I appreciate the fast, kind, and knowledgeable replies.
Things to work on:
Doing too much:
Although I appreciate the effort and desire to create an all-in-one tool for SEOs, sometimes you just need to stay in your lane and perfect what you have. Seems like, for some features, they bit more than they could chew. Should be okay with time, but for now, I consider it to be a flaw.
Final Summation
All in all, I’d say SERPwatch is a great buy and a tool my team will use for a long time. Hope they’ll stay on this path cause I’ve seen many tools get a good start and then become a could-have-been. Eager to see how they’ll develop because they have the potential to be on top soon.
Cheers!