There seems to be a trend now.. a rise in all in one tools.. and a rise in expanded tool set to deliver more value and this is one of those tools. Its all about workflow now.. a tool that can shorten the workflow process will give you more time to do other things and time is gold..

Bought 1 to test out (sucker for seo and data tools).. and I was surprised about the features, now testing the agency portion (yes even with 1 deal) and can include this as a client bonus since the reports can be white labelled.

This would be a good fit with website auditor (seo powersuite, previous appsumo deal), a tool to validate and strengthen overall on-page seo ranking together.

The Bonus you get from this tool
1. Cannibalisation report - this is such a good idea to help you focus on specific pages and re-align pages that compete with your main pages.
2. UI is fun to use..
3. The note option on the timeline is such useful tool.
4. Top 10 SERPS is available but need to be more visible, you dont see it unless you hover over left side of keyword.
5. Featured Snippets

What the tool needs to develop more.
1. Notifications need to be toned down a bit.. and a clearer setup should be part of the welcome note.
2. Keyword Grouping would be good.
3. Bounce Rate by Keyword would help push optimization. (once connected to GA)
4. On Page SEO score on main keyword target.
5. Keyword Stuffing Alert.
6. Would be great to add more customized GA reports since there is option to connect.

If you dont have any other tools, this would be a good starting point to get your SEO stack together.. pair it with Screpy (also on appsumo - as a scorecard but with keyword ranking too... but has google lighthouse for speed, performance and optimization checks.)