Deal Clarity:
SerpWizz should update the deal info because it's a bit confusing. It's states "Unlimited website and lead audits" for ALL plans, yet Tier 1 and Tier 2 are limited.

Alternatives:
The deal states it's an alternative Alternative to: SEOptimer, Sitechecker.pro, SE Ranking, and Serpstat but it's more of an alternative to SEOptimer, mysiteauditor.com, and siteauditor.com

Who this is for:
If you're looking for an comprehensive audit, sorry to break it to you, there are better options here on appsumo than SerpWizz.

SerpWizz is more for lead generation than in-depth audits. Great for freelancers or agencies looking for leads.

Quality of audits:
I ran the audit 5 times on the same site and received 4 different scores (52, 62, 66, and 70, not in that order) with no changes to the website to affect the score. So it's been inconsistent.

Organic Keyword Ranking:
Basic keyword rank checker.

White Label:
It's a manual process. After you save the sub-domain and add the DNS record, you need to reply to support to add vhost record and SSL cert (Let's encrypt, I'm assuming).

What I would like to see if make this an automated process.

After saving the sub-domain in the settings and add the DNS records

For there to be an option after to verify the DNS record exists
And if it does, then auto-generate the vhost and make the SSL cert request.

White Label Reports:
You're required to add all info for business (email, phone, address, etc.). Would be better if they didn't require it because what if you just want the email to be there and a name.

Embed tool:
The good:
can customize look with css

The bad:
Code it generates has bloat. For example, it adds validations for fields that you're not using. Shouldn't be hard for them to fix.

When a client runs an audit on your site, it opens a new window, which can be blocked by browers. Would be nice, if there was a modal option like SEOptimer instead of new window

WordPress: If you're adding the code to WordPress, you'll need to remove the jquery external link it adds and change all jquery selectors "$()" to "jQuery()" to not have issue

Would be better if they add a checkbox for WordPress and make those adjustment when generating the code.

On-boarding Pop ups:
For whatever reason you just can get rid of them. They keep popping up on every page no matter how many times you go through it or "x" it out.

Possible Bug, I've reported to support, we'll see what happens.

Support:
Been it's launch for them, I'm giving them a pass and not including it in my review because usually on launch they get very busy and things get delayed.

First 5 reviews:
All signed up same day of launch, just a bit suspicious to me. They very well could be legit but just gives me a shady vibe.

Conclusion:
For the price, it's good deal. But if you're looking for consistency then look at others.

It's feels like a beta product, hopefully gets better. I may keep it but for now I'll stick with my current provider.