What are past projects, failures, or successes you’ve had in your career?
First agency (2018): Facebook Ads for Local Businesses
This was... rough. Not a complete failure, but definitely not a success. I was working 24/7, barely had any clients, and was broke. It felt more like a job than a business—I was trapped in the day-to-day grind with no leverage. Learned a ton about what NOT to do.
Second pivot: StartupHelpr (Organic GTM for SaaS)
This is where things clicked. We helped SaaS companies (and some non-SaaS) with organic go-to-market strategies—SEO, content, community building. Success started picking up. We worked with multiple companies, and I got a true understanding of how online businesses operate differently from local ones. Scalability, systems, leverage—it all made sense.
Third pivot: Customer Success Agency for SaaS
This was the goldmine for learning. I became obsessed with keeping customers super happy—onboarding, retention, reducing churn. I learned everything about what makes customers stay vs. leave.
And this is where the pain hit: I was drowning in spreadsheets for client data, reports, tracking, analysis. That's when the idea for SheetXAI was born.
The pattern: Each agency taught me something critical. Facebook ads = hustle isn't enough. StartupHelpr = systems beat manual work. Customer success = retention is everything.
SheetXAI is the culmination of all those lessons: build a tool that eliminates manual work, scales infinitely, and makes customers' lives dramatically better.
What 3rd party tools is your product critically dependent on?
Supabase (database, authentication, edge functions)
Google Apps Script (Google Sheets native integration)
Office.js (Excel native integration)
Where is your customer data stored?
Supabase (US East region)
How many customers do you have today?
2000 paying customers with a 5-star rating across both AppSource (Microsoft) and Google Workspace Marketplace.
What’s the origin of the idea for your product?
I was running a customer success agency for SaaS companies and was personally drowning in spreadsheets. Client data, SEO traffic reports, performance tracking—everything lived in sheets.One night at 2 AM, I was staring at 100,000 rows of client SEO traffic data. My brain was melting. I kept thinking: "There HAS to be an AI that can just... DO this for me."I searched everywhere. Found tons of "AI formula generators" but nothing that could actually clean data, manipulate sheets, handle multi-step workflows, or connect to external tools. Just formulas.That gap was obvious: I didn't need help writing VLOOKUP for the hundredth time. I needed an AI agent that could execute entire workflows autonomously. So I taught myself to code specifically to build this. Built the MVP in one day and launched in February 2025.
What problem is your product solving and how?
What problem is your product solving and how?
The problem:
750M+ people use Excel, 2B+ use Google Sheets, but most people hate spreadsheets. They need them for their jobs but:
Learning formulas feels like learning to code
Data cleaning takes hours of manual work
Multi-sheet operations are confusing and error-prone
They can't connect spreadsheets to their other business tools
Copy-pasting between ChatGPT and Excel breaks workflows and introduces errors
How SheetXAI solves it:
1. Natural language → Autonomous execution
You describe what you need in plain English, and SheetXAI handles the entire workflow. No formulas, no manual steps, no technical knowledge needed.
"Remove duplicates, split names into first/last, fix date formats, and match data with Sheet 2" → Done in 30 seconds.
2. External integrations that actually matter
Connect to 25+ tools: Salesforce, WordPress, WooCommerce, Instantly, DataForSEO, Yahini, NeuronWriter, email verifiers, AI image/video generators, and more. Your spreadsheet becomes command center for your entire workflow.
3. Multi-sheet and multi-spreadsheet operations
Match data between sheets, combine multiple spreadsheets, cross-reference information. Google Gemini and Microsoft Copilot can't do this—they're stuck working on single sheets.
4. Multimodal content generation
Generate text, images, videos, audio—right in your cells. Bulk create product photos, AI videos, voiceovers. No other spreadsheet AI tool offers this.
5. Works in BOTH Excel AND Google Sheets
Switch between platforms seamlessly. Not locked into Microsoft's or Google's ecosystem.
The result: What used to take 2+ hours of manual work now takes 30 seconds. No formulas to memorize, no technical skills needed, no workflow disruption.
What’s the #1 thing you’re looking to gain from the AppSumo campaign?
Diverse use cases and stress testing from power users.
What are your plans with the customers, cash, and learnings from the AppSumo campaign?
Everything we gain from this campaign goes straight into improving the product.
We'll use the feedback to figure out what's actually crucial for users—which workflows need automation most, which integrations matter, where the platform needs work. Then we'll put the cash toward testing those hypotheses, scaling infrastructure, and giving my team runway to ship features faster instead of worrying about fundraising.
What's next on the horizon:
If we achieve what we're looking for (diverse use cases, stress testing, and real feedback), we'll be positioned to build toward predictive automation—where SheetXAI learns your patterns and automates workflows before you even ask.
