What are past projects, failures, or successes you’ve had in your career?
My professional journey includes 18 years of building high-adoption digital products, notably leading the Digital Banking team at TBC Bank (FTSE 250). My proudest achievement: creating a mobile banking app in 2008 (pre-smartphone era) and scaling it from 100 to 1 mln monthly active users (50% of Georgia’s bankable population) and was recognized as the Best Banking App in CEE. (My first founder lesson? Check the .com domain name before you start building! 🙄)
What 3rd party tools is your product critically dependent on?
AWS, TSA service
Where is your customer data stored?
AWS Stockholm data center
What is your current monthly recurring revenue (MRR)?
USD 150 000
How many customers do you have today?
600
What’s the origin of the idea for your product?
The idea for Signify was born during the pandemic, when remote work made distant signatures and approvals essential. People couldn’t visit offices or exchange physical documents, yet business processes had to keep moving. At that time, there was no local solution offering secure, legally valid e-signatures and digital document workflows - so we decided to build one.
What problem is your product solving and how?
Signify solves the problem of scattered and unstructured document processes. Many teams rely on emails, folders, and multiple tools to send, sign, and track contracts, which leads to lost documents and slow approvals. Signify brings everything into one platform - from creating workflows and managing access to tracking status and filtering by contract data - so documents are organized, traceable, and easy to manage across teams.
What’s the #1 thing you’re looking to gain from the AppSumo campaign?
Our main goal is to build an initial pool of global users. Locally, our competition is still paper-based processes, as there are no comparable digital solutions. We believe Signify can stand strong against global players - we just need the first push to reach international users and prove our value on a larger scale.
What are your plans with the customers, cash, and learnings from the AppSumo campaign?
After the campaign, we plan to closely observe how Sumolings interact with our platform - their feedback, behavior, and how they define value. We also see this community as a bridge to new markets: every time a user sends a document through Signify, new people experience the platform. That organic exposure will create valuable momentum for our global growth.
Any details to clarify about the deal?
Tier 1 includes access for a single user. To add more users, customers will need to upgrade to a higher tier. The plan also has a monthly limit of 50 documents sent, which includes all documents - whether completed, rejected, or still in progress.
Tier 2 includes up to three users, with no limit on the number of processed documents. If additional users are needed, customers have to buy the next tier for expanded team access.
Tier 3 includes up to six users and has no limit on manually sent documents. However, since this tier includes API integration, Bulk Send, and Self-Service Forms, documents initiated through these automated methods are limited to 100 per month. The limit renews monthly. Branding options in this tier include uploading a company logo, while platform colors remain default.
Tier 4 supports up to 10 users, with no limit on manually sent documents. Automated sending through API, Bulk Send, or Self-Service Forms is limited to 200 documents per month, and this limit renews monthly.
We don’t want the campaign to target users in Georgia. We already have a strong client base locally and want to keep our existing subscription structure separate. The AppSumo campaign is aimed at attracting new users from global markets, not replacing or overlapping with our current Georgian customers.
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