A: Hi Dimitri,

Happy to answer your questions! Here is a breakdown of how everything works:

1. Structure is designed to make account management as seamless as possible. You can easily set up different brands, and if needed, add sub-groups to represent specific departments or locations within a brand.

Tip: In our experience, sub-groups are only necessary if specific data points (like business name, address, group phone number, logo, or disclaimers) differ, which you later use in your signature template. If you have separate business units with different info, grouping them makes perfect sense. However, if all locations and departments within a business unit share the same data, you can keep them under one bucket.

2. You can track performance based on campaigns or individual links:
Campaigns: If you assign the same campaign to all companies, their data will be merged. To see who is driving the most value, give each company its own distinct campaign.
Links: The same logic applies to links. Separate links provide separate statistics; identical links will aggregate the data together.
User Data: I can confirm that you will also have data for each individual user, which you can easily export for further aggregation.

3. AppSumo Plan gives you our Standard Tier, which includes standard account roles. You can assign someone as a Super Admin or restrict their access to just managing the campaign portion. If you need granular control, our Custom plan allows you to assign access and permissions based on specific groups (entities, departments, etc.).

4. If a user already exists on our platform, you will be able to deploy a push integration after they are added to GW or MS365, allowing you to fully automate their process. Regarding the licesne part, once you remove an existing user, their license becomes fully reusable for someone else.

Hope this helps!
Let me know if you need clarification on any of these points.

Best wishes,
Neringa from Signitic