Hey Sumo-lings 👋

Jonas here again.

Quick update from our side.

The last couple weeks since launch have been pretty intense. We’ve been shipping updates almost daily based on your feedback — and it’s been incredibly helpful in showing us where the product needed improvement most.

Re-cap of updates from the last 2 weeks:

Creative Analytics
• Improved table readability + fullscreen mode
• New e-commerce metrics (leads, CPL, add-to-cart, subscribers, etc.)
• Facebook comments now visible at creative level
• Currency support

Brand Spy / Discovery
• AI search 10x+ faster
• BrandSpy pages 2–3x faster
• Optional audience indicators (country, gender, etc.) on ad cards
• Brand chips in Discovery search

Ad Creation
• Auto image resize for video ad cloning product images
• Smoother flows and a lot of bug fixes

We also heard feedback that onboarding was too long, so onboarding is now personalized for users who just want to jump straight into spying or analytics.

Huge thanks for all the feedback — it really helps us improve the product fast. If you run into anything, feel free to reach out from inside the dashboard or at [email protected] and we’ll get it sorted.

⚠️ Important note about Similar Brands
Matches currently come from brands already in our database. If the niche or country is very specific, results can be weaker — which is exactly why Brand Spy exists, so you can import the brands you actually want to track.

That said, better niche competitor discovery is one of the next things we’re prioritizing, along with more AI insights for both your ads and competitor ads.

Back to shipping 🚀

Hey Sumo-lings Jonas here, co-founder of Skaler.

After years in performance marketing managing millions in ad spend, I kept running into the same problem: creative was the bottleneck. Endless manual research. Guessing which ads would work. Slow production cycles. Data disconnected from creatives.

A lot of it felt unnecessary — and automatable.

That's why we built Skaler.

It started as a tool to fix our own workflow and quickly became something other marketers wanted too. Now we’re excited to bring it to the AppSumo community.

Skaler — an AI creative strategist that turns guesswork into a predictable workflow:

Research → Create → Analyze

Think of it like having a performance-driven creative team on demand.

Research What’s Actually Working

• Spy on top-spending, longest-running, most duplicated ads

• Track brands 24/7

• Use AI search to find any ad angle instantly

Create Winning Variations Fast

• Clone competitor ads in 1 click — adapted to your brand

• Generate ready-to-launch image ads and scripts

• Produce endless variations to beat ad fatigue

Analyze & Scale

• See what’s working in your own ad account — and why

• Get AI-powered insights

• Break down performance by hook, angle, funnel, creative type

We built Skaler to help media buyers, agencies, and founders launch more winning ads — faster.

AppSumo is exciting for us because it lets us grow with a community that gives honest feedback and pushes products forward. We’re here for the long term and actively building based on user input.

If you try Skaler, I’d genuinely love to hear what you think. Let’s build this together