Just the competitive analysis functionality by itself is totally worth the price of this product. You can track competitors and see their full strategy. It allows you to see what they've done over time, and their current strategy, and you can determine what's actually working for them. (This is GOLD.) It has lots of solid features, like being able to download a CSV of their top hook lines, grab imagery, etc. This will help you better and more easily identify winners and it can save you a ton of time.

I haven't used the Meta analysis functionality yet - but it's something others charge a small fortune for. This allows you to connect your own data as well as meta and it will help you better gauge and optimize your own ads. Again, this capability is very expensive elsewhere!

You can also easily save ads you run across to your library. This is yet another feature that you would have to pay good money for elsewhere. In fact, there are tools out there that only do this one thing, and they charge you monthly - but it is included at no extra cost in this deal.

I've only dabbled a bit with the ad creator aspect, so I won't go into that given my limited use of it. However, just adding up the value of all the other features, I'd consider this a bonus whether you utilize it or not.

For my fellow hardcore marketers, I'd also point out that using this can actually save you money AND make you money, both (less wasted ad spend and faster to working creative). At this price (and I'd definitely recommend stacking) I would say this is one deal you shouldn't miss.