I had a great deal of patience with the user interface because I felt their no-stack approach is a radically different approach that most CRM would be a fit for my dynamic personalization engine. If you have not been on for a while, you must see the new AI Interface, and the AI Agent Workflow is high value. I am looking forward to their new video marketing product in 2026. I believe video sms is a key differentiation in the b2b/b2c sales process. Their Support is great. I never had an issue connecting with an expert on a live video call. If you get frustrated with the UI, define and attempt to implement your use cases and then get input from support imo. Btw, they use their Connect IT product - always impressed with people who walk the talk. IMO SMS-IT is going to be a game changer/disruptor. I am building my new AI ROI GTM offering around it. GLTA