Hey Sumo-lings,

We’re back on AppSumo for Sumo Day — but only for 5 days.

When we first launched Snoooz, it started as a smarter out-of-office assistant: a way to send more personalized replies, keep conversations moving, and make sure important emails didn’t slip through the cracks.

Since then, a lot has changed.

Thanks in a big way to feedback from this community, Snoooz has grown into a much more powerful AI email assistant that can help draft replies, send personalized auto-responses, categorize emails, apply labels, route conversations, create follow-ups, and learn from your content, tone, FAQs, help docs, and past conversations.

A lot of what we’ve shipped came directly from your feedback, including:

✅ Better AI drafting

Snoooz can now understand more context, match your tone more closely, and generate higher-quality drafts. We’ve also improved the logic so Snoooz knows when not to draft, like for newsletters, automated notifications, FYI messages, or emails where no reply is needed.

✅ More control over automation

You can now fine-tune draft confidence, create smarter rules, use To/CC/BCC conditions, manage nested labels, test rules more easily, and decide when Snoooz should draft, send, label, or route emails.

✅ Auto follow-ups

Snoooz can now create follow-up sequences automatically, including how many follow-ups to send, when to send them, and whether they should be drafted or sent. If someone replies, Snoooz stops the sequence automatically.

✅ More ways to work inside your inbox

We’ve improved the Chrome extension and added an Outlook add-in, so you can draft emails directly inside Outlook and get similar functionality while working in your browser.

✅ More integrations and flexibility

We added integrations with Shopify, WooCommerce, Odoo, Dynamics, Sharepoint, Intercom, added OpenRouter support for 300+ AI models, launched MCP support for ChatGPT and Claude, and introduced a dedicated EU-hosted version.

So why are we back?

Because it’s Sumo Day — and because AppSumo has been one of the best communities for us to build with.

You don’t just buy software. You test it, push it, ask the hard questions, and tell founders what would make the product more useful in real workflows.

That feedback has helped shape Snoooz into what it is today.

If you joined us during the first launch, thank you. A lot of what you asked for is now live.

If you missed us last time, this 5-day Sumo Day launch is your chance to get Snoooz while we’re back.

As always, we’d love your feedback, questions, and ideas. We’re listening, and we’ll keep building.

See you in the inbox,

Victoria Dash

Co-founder, Snoooz.ai

Hey Sumo-lings 👋 We’re back — and this time, Snoooz is smarter, faster, and more powerful than ever!

Over the past few months, we’ve been listening closely to your feedback and rolling out improvements that make email management smoother and smarter:

✅ Custom Training – You can now train Snoooz simply by scanning your website, helpdesk articles, or uploading FAQs and documents.

✅ Conversation Mode – Snoooz can now carry on a full back-and-forth email conversation with your prospects, replying naturally in the thread.

✅ Smart Follow-ups – Snoooz can detect when a follow-up is needed, and draft or send it for you automatically.

✅ Calendar Integration – You can now send auto-replies based on your calendar status (out-of-office, busy, free, or after-hours).

✅ AI Model Options – You can now switch the AI model within Snoooz, and choose between GPT, Claude, DeepSeek, and more, or add your own API key.

✅ Human-like Timing – You can now delay the responses so they feel authentic, and not robotic.

✅ Custom Labels – You can also set custom labels to your emails in Gmail or Outlook for better organization.

✅ Improved Chrome Extension – You can now instantly improve your drafts when writing in Gmail, Outlook, or Zendesk.

Why are we back? Because this community is the perfect fit. You are solopreneurs, freelancers, small business owners, who understand the pain of a crowded inbox — and the value of reclaiming your time. Snoooz is built to take email off your plate so you can focus on growing your business.

This isn’t just another deal — it’s your chance to shape the future of Snoooz. Your feedback from our first campaign pushed us to innovate faster, and with this relaunch, we’re excited to see what new ideas you’ll inspire. If you missed out last time, now’s your chance to grab the most powerful version of Snoooz yet. And if you’re already part of the family, welcome back — you’ll love what’s new.

Let’s make this launch a fantastic journey together! Here’s to new beginnings and a future shaped by you! 💪

Regards,

Team Snoooz

Hey Sumo-lings,

I'm Victoria, the co-founder of Snoooz. I'm excited to introduce you to Snoooz, our advanced Out-Of-Office (OOO) assistant designed to help you truly enjoy your time off without worrying about unanswered emails or missed messages.

What is Snoooz?

Snoooz is an advanced Out-Of-Office (OOO) assistant that automatically answers, categorizes, and prioritizes your emails while you’re away. Whether you're out sick, on vacation, spending time with family, or focused on your work, Snoooz keeps your inbox organized and your stress levels down.

Using advanced AI and smart templates, Snoooz provides personalized responses, categorizes emails for easy follow-up, and routes urgent messages to your backup. This ensures your communication is managed, allowing you to fully disconnect and enjoy your time off.

Why did we build Snoooz?

In today’s remote work culture, the line between work and personal life is often blurred. Many of us end up prioritizing work over everything else.

At Snoooz, we're passionate about helping you reclaim your personal time by letting technology handle your work communication effortlessly. Our mission is to help you achieve a balanced life by breaking the cycle of constant work.

What is the response so far?

Since our launch, Snoooz has received positive feedback from users in over 50 countries, appreciating its intuitive interface and reliable performance.

We've been voted the top product of the day on Product Hunt and won the Startup of the Year 2023 award from Hackernoon.

It's been amazing to hear how Snoooz has helped people manage their time and reduce stress. Many satisfied users have left us 5-star reviews on G2, and we’re excited to continue growing and improving our tool.

What we need from you?

We hope you try Snoooz and share your feedback with us. Your support and feedback are important for us to keep innovating and improving Snoooz. We're committed to making Snoooz the best Out-Of-Office (OOO) tool that will truly enhance your productivity while maintaining work-life balance.

Best regards,

Victoria

What are past projects, failures, or successes you’ve had in your career?

I’ve spent over a decade working in tech and startups, and like most founders, I’ve had my share of both wins and failures. Early on, I launched a few side projects that never gained traction — which taught me a lot about the importance of solving real problems.

One success that shaped me was leading product at a fast-growing SaaS company, where I saw firsthand how much time teams were losing responding to customer emails. That experience sparked the idea for Snoooz.

Snoooz itself has been a journey — from building the first prototype in my apartment to getting our first 600+ paying customers (including from our first AppSumo launch!). The failures along the way — clunky onboarding, missed features, and underestimating support needs — have been just as valuable as the wins, because they pushed us to listen harder and build smarter.

What 3rd party tools is your product critically dependent on?

Firebase & Google Cloud Infrastructure

Where is your customer data stored?

All customer data is securely stored on Google Cloud servers in the United States. We are GDPR, CASA and SOC2 Type 2 certified.

What is your current monthly recurring revenue (MRR)?

We’ve already onboarded 700+ paying customers and are growing quickly. While our current MRR is still in the early stages, the strong adoption and positive feedback from users reinforce our confidence in Snoooz’s long-term growth. We are also backed by the DMZ incubator in Toronto and have received over $35K in government grant funding, further validating our potential.

How many customers do you have today?

We currently have over 700+ paying customers, ranging from solopreneurs to small businesses and agencies.

What’s the origin of the idea for your product?

The idea for Snoooz came from my own frustration with email overload. As a founder juggling multiple roles, I was spending hours managing my inbox instead of focusing on growth.

I built Snoooz to solve that problem for myself, and quickly realized it could help thousands of other busy professionals reclaim their time, too.

What problem is your product solving and how?

Snoooz solves the problem of email overload by automatically drafting, sending, and managing replies.

Unlike basic autoresponders, Snoooz is context-aware: it tailors replies to the sender, sentiment, language, and situation. It can carry on conversations, handle follow-ups, integrate with CRMs and calendars, and even train itself from your website or helpdesk.

What sets Snoooz apart is how human-like, customizable, and business-ready it is compared to generic email assistants.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

A mix of feedback and growth. We want to onboard 1,000+ new customers, gather actionable insights to improve Snoooz, and build strong word-of-mouth momentum.

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Customers: We’ll actively support, onboard, and engage with them to ensure success.

Cash: Will be reinvested into product development, integrations, and scaling support.

Learnings: We’ll refine Snoooz’s roadmap and double down on features SMBs and mid-market teams need most.

Any details to clarify about the deal?

You’ll get lifetime access to Snoooz’s email automation, AI replies, integrations, and future improvements, according to the Tier you purchase.

Snoooz supports users worldwide. The only requirement is that your email provider supports Gmail, Outlook, or IMAP/SMTP.

Anything else you'd like to add?

We’re genuinely excited to be back on AppSumo. The first campaign shaped Snoooz in ways we couldn’t have done alone, and we’re ready to make this relaunch even bigger. Your feedback and support mean everything — let’s make email less painful, together.