I bought this deal because it is often compared to Buzz Sumo. That right there is enough to sell you on this. It flows great, and has plenty of features you'd need to sort through content and find what works for your niche...
1 bonus side benefit, and alternative way to use Social Animal is as your own personal news aggregator. You can choose a couple keywords, and it sends you the newest top articles from those keywords in an email. I actually find this a great way to find content to simply read - Not just for competitive research.

I lose 1 taco because I have this feeling that SOMETHING is missing, even though I can't quite put my finger on it...

Fast, customizable, informative.