Social Animal is a useful piece of software that allows you to find content ideas, content to share, and provides insights in simply displayed data such as best network to post on, best day to post, ideal title lengths etc. There are lots of ways to cut the data, various filters, and your general areas of working are Articles, Insights, and Influencers which gives you an idea on the workflow.

Most of the data you see is based on engagements, however for some reason when you get to Influencers the ranking is based on either Followers or Tweets - not engagements. Influencers seems to be focused on Twitter mainly which is limiting.

Although influencers are Twitter based, there is a separate Facebook search function which doesn't really fit in anywhere, it sort of sits on its own which isn't ideal having to do your research on the other tabs then look at Facebook separately. It feels like it's been added on without much thought into how to integrate it into the rest of the site.

A major disadvantage is the absence of Instagram which is unusual given it is owned by Facebook and they tend to go hand-in-hand. This is a huge problem when you are looking at influencer research of course, or visual content research. If they added Instagram I would probably have given it 4.5 stars.

Social Animal is not a complete tool yet but has potential. It is a great buy for the price, particularly if you are missing something like this in your arsenal or are paying a lot of money for things like Buzzsumo. This should do most of what Buzzsumo can.