This just works for me.
I'm not a big-time marketer or any fancy shmancy internet guy. I have a Substack and I need to promote it across a few platforms--that's all.

I remember Hootsuite from the early Twitter launch days when social media management was becoming a big deal. With that being my only point of reference, it sucked to find out that everything comparable was SaaS. Yuck.

I found Sociomonials and based on the longevity of the company, I took a chance that it would be a fit for me. Turned out that was a good choice.

I have this close to a month and my reports show I've sent out 8 posts. Not bad. As opposed to 8 posts * n # of platforms, I consider this a super time saver.

I'm not an advanced user so things like campaigns, ai writer, share buttons and contacts haven't been touched yet. I've fiddled with them, but I'm not sure I'd need those or what the use case is for them.

I do like the calendar and reports. For me the reports are valuable. I now understand what kind of engagement to expect from certain platforms and what types of content is best suited for each one. It's a lot different from the early days where you blast one message across every site and let the magic happen. It's more surgical because each platform caters to a certain message/medium.

Anyhow, the functions that I use (Publish and Reports) are useful and I don't regret my purchase. Publishing is flexible across media, whether it's images or video, I can drop in any Substack asset, and it looks great and the message comes across clear.

There are some things I still need to figure out, like clickable images, but for now it just-works.

One thing I do remember that I liked from the early Hootsuite days were that you could view and respond to dm's, mentions, replies, etc. I'm not sure you can do this in Sociamonials. If not, it would be a great Wishlist item. As it is, I just open a few tabs to those sites and respond when needed. No biggie.