Most of the ad work I have watched teams do is not strategy. It is opening a dashboard on Monday and finding that a creative burned out on Thursday, that budget kept feeding a losing ad set all weekend, and that nobody caught it until the numbers were already spent. The tooling was never the hard part. The hard part was that every decision needed a person to be looking at the right screen at the right moment. We built Soku so those decisions stop waiting on someone's attention. It connects to the ad accounts you already run, audits them, and keeps monitors on the metrics that matter, so a burned-out creative surfaces the same day instead of the next Monday. Every recommendation and every action lands in an activity log with the numbers behind it. You decide how far it goes, from analysis only at the start to approval-gated changes once you trust what it does. The goal is narrow on purpose: take back the hours an ad manager loses to checking, and leave the judgment calls to people.