A: If Claude + connectors covers your reporting, that's a fine setup, and you can plug Soku's MCP into Claude too. What Soku adds is the operating layer: it remembers each brand (goals, past decisions, creative), routes to the right ad accounts per brand, makes changes (budgets, new campaigns, creative) behind an approval gate, and runs on its own with scheduled Automations and metric monitors. So it isn't only answering when you ask. Reports are where it starts, not where it ends.