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Every lead's source, plus visitor stats

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A lead in SourceXray with its first visit from ChatGPT, the Google Ads keyword that brought it in, and every visit in between
SourceXray visitor stats: visitors, visits, page views, leads and conversion rate, with the people on the website right now
The live visitor stream showing visits that became leads, with every page each visitor viewed
AI Tracking Setup checking a Tag Manager container and proposing a GA4 tracking plan

SourceXray

Micro-SaaS
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$44.25$59$348once, no subscription
  • Lifetime access
  • Refundable up to 60 days
No "We Got Your Back" guarantee. Radar is a discovery engine — we don't vet these products, so this guarantee doesn't apply.
AppSumo's 60-day refund applies to most deals. AI skills are non-refundable once redeemed.
AppSumo Labs

Early-stage product. Brought to you by the team who built it.

Quick bite

Visit SourceXray ↗

Know exactly which ad, keyword or page brought in every lead, and which visits turn into enquiries.

UnlimitedWebsites
Up to 100,000Leads a month
From $44.25once, forever
  • See the exact ad, keyword or website behind every lead, and which visitors and pages turn into enquiries
  • Get every lead with its source in your inbox, Slack or CRM, and set up GA4 tracking by asking AI in plain English
  • Works with GoHighlevel, HubSpot, Slack, WordPress
  • Alternative to Google Analytics, WhatConverts
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SourceXray logo

SourceXray

Choose Plan

What SourceXray does for you

See where leads come from

  • Every enquiry shows the ad, keyword, campaign or website that brought it in, with the forms you already use
  • See how they first found you, even weeks before they got in touch, and every visit in between
  • Leads from ChatGPT and other AI tools get their own channel, so you finally see them
  • Get each new lead, with its source, in your inbox, Slack, HubSpot, GoHighLevel or Zapier, and send it back to Google Ads and Meta
See where leads come from

Know what really works

  • The same line of code counts every visitor, page and click, with nothing extra to set up
  • See which channels, campaigns, keywords and pages turn visits into enquiries, not just clicks
  • The exact Google Ads and Microsoft Ads keyword behind every paid lead
  • Mark leads as qualified or won to see which campaigns bring real customers, and see all your websites side by side
Know what really works

Watch every visit live

  • See who is on your website right now, where they came from and every page they view
  • Show only the visits that became leads and see the path they took
  • Calls, emails and WhatsApp clicks are tracked from day one, and you can add your own goals in seconds
  • Funnels show where people drop off on the way to an enquiry
Watch every visit live

AI sets up your tracking

  • Ask in plain English, like "track every enquiry as a lead in GA4"
  • It builds the Tag Manager tags and GA4 key events for you, and sends any goal to GA4 and Google Ads in one click
  • Nothing goes live until you test and approve it, and you can undo any change in one click
  • Works in its own clearly labelled Tag Manager workspace and never edits your own tags
AI sets up your tracking

Choose the plan that’s right for you

Feel secure in your purchase with AppSumo's 60 day money-back guarantee.

1 Code
$44.25$59
Lifetime access
2 Codes
$88.50$118
Lifetime access
3 Codes
$132.75$177
Lifetime access
4 Codes
$177$236
Lifetime access
Websites
Unlimited
Unlimited
Unlimited
Unlimited
Leads a month
1,000
5,000
15,000
40,000
Page views a month
10,000
25,000
50,000
100,000
Lead history
12 months
24 months
24 months
24 months
AI messages a month
5
15
40
60
Zapier, CRMs and webhooks
Visitor stats and goals
Send goals to GA4
Lead source reports
Email and Slack alerts
Google Ads and Meta sync
WordPress plugin
Refundable up to 60 daysNot covered by We Got Your Back. Why?
Deal terms & conditions
SourceXray
See SourceXray
Founded October 1, 2026
🇦🇺Australia
1-10
Startup
Bootstrapped
sourcexray.com

Built so no business has to guess which marketing works

Every enquiry used to arrive with the same mystery. A form came in or the phone rang, and nobody could say if it was the Google Ads campaign, the SEO work, a Facebook post or a ChatGPT recommendation. Asking "how did you hear about us?" got vague answers, and analytics tools showed visits, not the people who actually enquired.

So we built the tool we needed: one small script that remembers how each visitor found the website and attaches that story to the enquiry itself. The channel, campaign, exact keyword, first visit and latest visit land on every lead, in the dashboard, the form email and the CRM.

Today SourceXray shows businesses and agencies exactly which ads, keywords and channels bring in real work, and which visitors and pages turn into enquiries. It sends that proof back to Google Ads and Meta so they bid smarter, and sets up GA4 and Tag Manager tracking with AI. We are bringing it to AppSumo so every small business and marketer can stop guessing.

Srdan Vujicic
Srdan VujicicSee Srdan Vujicic on LinkedIn
Founder

What “Radar” means for this product

Learn more about AppSumo deals

Radar is home to early-stage products looking to gain traction. Here’s the lowdown of what these deals are and aren’t.

Where it is in its life

Radar products are at the start of their journey. They're fresh on the scene and building a customer base.

How we vouch for it

We've verified the basics and reviewed the listing for safety. Success isn't guaranteed — we haven't fully vetted every claim, feature, or result.

Code & security review

All AI skills are reviewed for security purposes. We do not review software code — partner owns security and what ships.

Refund policy

60-day refund on most deals. AI skills are non-refundable once redeemed.

Pricing

Prices are set by the founder. Simple as that.

Where you'll see it

The Radar section of our site exclusively. These products are in early discovery and not quite ready for the AppSumo limelight yet.

Radar is a discovery engine — because we aren’t vetting these products, our We Got Your Back guarantee doesn’t apply. Should these products show traction, our team will work with theirs to get them ready for the main stage (and protected).

Questions & reviews