AppSumo Radar beta
Radar products are early-stage listings that are managed by the team who built the product.Learn more about Radar

Exact keyword and source on every lead

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A lead's full story: first visit from ChatGPT, 6 visits, then a Google Ads click on 'will lawyer sydney' before booking
Keywords report showing the exact paid keywords that brought in leads, with campaign, match type and device
A lead with its source sent to email, Slack, Teams, HubSpot, GoHighLevel, Zapier, Make, Google Ads and Meta
AI Tracking Setup turning a plain-English request into a GA4 and Google Tag Manager tracking plan

SourceXray

Micro-SaaS
-80%$69
$348
  • Lifetime access
  • Refundable up to 60 days
No "We Got Your Back" guarantee. Radar is a discovery engine — we don't vet these products, so this guarantee doesn't apply.
AppSumo's 60-day refund applies to most deals. AI skills are non-refundable once redeemed.
AppSumo Labs

Early-stage product. Brought to you by the team who built it.

You pay for Google Ads, SEO and Socials, but your forms only say who enquired, not why. SourceXray attaches the channel, campaign, exact keyword and first visit to every form submission.

TL;DR

  • checkmarkCapture the channel, campaign, exact paid keyword and first visit behind every enquiry, whatever form builder your site uses
  • checkmarkSend each lead with its source to Slack, HubSpot, GoHighLevel and Zapier, and back to Google Ads and Meta for smarter bidding

At-a-glance

sourcexray.com

Alternative to

Google Analytics, WhatConverts

Integrations

GoHighlevel, HubSpot, Slack, WordPress, Zapier

Best for

Marketers, Marketing agencies, Small businesses

What SourceXray does for you

Know exactly where every lead came from

  • Every enquiry arrives with its channel, source, campaign and exact keyword, plus match type, device and landing page
  • See the first visit that found you and the visit that converted, with visits and days to convert
  • Leads from ChatGPT, Perplexity and Gemini get their own channel instead of hiding in Referral
  • Works with Gravity Forms, Elementor, Contact Form 7, WPForms, Webflow, Shopify, HubSpot and plain HTML forms, plus a WordPress plugin that adds the source to form emails
Know exactly where every lead came from

The keyword that made the phone ring

  • Paste one line into Google Ads or Microsoft Ads to capture the exact keyword, match type, network and device
  • Reports by channel, campaign, keyword and landing page, for first and latest touch
  • Mark leads Qualified or Won to see which campaigns bring real work, then export everything to CSV
  • Spam is filtered automatically: throwaway emails, links in name fields and repeat submissions
The keyword that made the phone ring

Every lead, with its source, wherever your team works

  • Instant alerts or a daily summary by email, Slack, Microsoft Teams, Google Chat or Discord
  • Create or update contacts in HubSpot and GoHighLevel with the channel, campaign and keyword already filled in
  • Send leads anywhere with Zapier, Make and webhooks
  • Send leads back to Google Ads and Meta so their bidding finds more people who enquire, with no API access needed
Every lead, with its source, wherever your team works

AI Tracking Setup builds your GA4 and Tag Manager tracking

  • Audits your Google Tag Manager container and GA4 property and shows what is working and what is missing
  • Builds lead, phone, email and WhatsApp click tracking and Google Ads conversions from a plain-English request
  • Nothing goes live until you approve it, it never edits your own tags, and every change can be rolled back in one click
AI Tracking Setup builds your GA4 and Tag Manager tracking

Choose the plan that’s right for you

Feel secure in your purchase with AppSumo's 60 day money-back guarantee.

1 Code
$69$348
Lifetime access
2 Codes
$138$696
Lifetime access
3 Codes
$207$1,044
Lifetime access
4 Codes
$276$1,392
Lifetime access
Websites
1
3
10
15
Leads a month
1,000
5,000
15,000
40,000
Lead history
12 months
24 months
24 months
24 months
AI Tracking Setup messages a month
5
15
40
60
Zapier, Make, webhooks, HubSpot and GoHighLevel
Google Ads and Meta conversions
Email, Slack, Teams, Google Chat and Discord alerts
Lead source dashboard, reports and CSV export
Hidden fields and WordPress plugin
Refundable up to 60 daysNot covered by We Got Your Back. Why?
Deal terms & conditions
SourceXray
See SourceXray
Founded October 1, 2026
🇦🇺Australia
1-10
Startup
Bootstrapped
sourcexray.com

Built so no business has to guess which marketing brings in the

Every enquiry used to arrive with the same mystery. A form came in or the phone rang, and nobody could say if it was the Google Ads campaign, the SEO work, a Facebook post or a ChatGPT recommendation. Asking "how did you hear about us?" got vague answers, and analytics tools showed visits, not the people who actually enquired.

So we built the tool we needed: one small script that remembers how each visitor found the website and attaches that story to the enquiry itself. The channel, campaign, exact keyword, first visit and latest visit land on every lead, in the dashboard, the form email and the CRM.

Today SourceXray shows businesses and agencies exactly which ads, keywords and channels bring in real work, sends that proof back to Google Ads and Meta so they bid smarter, and sets up GA4 and Tag Manager tracking with AI. We are bringing it to AppSumo so every small business and marketer can stop guessing.

Srdan Vujicic
Srdan VujicicSee Srdan Vujicic on LinkedIn
Founder

What “Radar” means for this product

Learn more about AppSumo deals

Radar is home to early-stage products looking to gain traction. Here’s the lowdown of what these deals are and aren’t.

Where it is in its life

Radar products are at the start of their journey. They're fresh on the scene and building a customer base.

How we vouch for it

We've verified the basics and reviewed the listing for safety. Success isn't guaranteed — we haven't fully vetted every claim, feature, or result.

Code & security review

All AI skills are reviewed for security purposes. We do not review software code — partner owns security and what ships.

Refund policy

60-day refund on most deals. AI skills are non-refundable once redeemed.

Pricing

Prices are set by the founder. Simple as that.

Where you'll see it

The Radar section of our site exclusively. These products are in early discovery and not quite ready for the AppSumo limelight yet.

Radar is a discovery engine — because we aren’t vetting these products, our We Got Your Back guarantee doesn’t apply. Should these products show traction, our team will work with theirs to get them ready for the main stage (and protected).

Questions & reviews