Facebook and all the other data sources are available on the free trial – you might have uncovered a bug 👀 I'll have the team take a look tomorrow when we're all back in the office from the Holidays 😄 Will follow up with you over our support chat tomorrow!
Q: Hello again Sumo-lings 😄
First of all, I wanted to thank everyone that's taken the time to reach out to me through our support chat.
It's genuinely been the highlight of my entrepreneurial experience hearing from all of you. Your feedback and guidance have truly been appreciated 🙏
Now, for the product updates —
📊 We now support a lot more metrics We did a complete overhaul of our metrics service to make it easier for us to add new metrics in the future. As part of this refactor, we added a ton of new metrics for each of our available data sources. You can see these metrics on each of our analytics dashboards, where we also added a new chart that can be customized to whichever metrics you care about.
These metrics are also all available in our add-on, so you can find and sync any of them to your Sheets and Slides 😄
🖥️ New social media dashboard We updated the social media dashboard to have a look and feel more like the other dashboards.
🔜 We've been keeping busy with all sorts of feature requests. We're: - Just about done with our DataStudio connector. It should be available in early January; - Building a few report templates that can be used as PDF exports or exportable Google Slides presentations; - and working on showing social posts in the add-on, and giving you the ability to insert charts and post screenshots directly into Sheets/Slides
We re-prioritized our roadmap to focus on giving you more capabilities with the data sources you can connect today, instead of integrating more sources. DataStudio integration will allow you to create custom dashboard views with your data, and our templates will help you get the most value out of Sparrow from day one. TikTok, TikTok Ads, and LinkedIn Ads are the next to be integrated with plans to finish them by the end of January.
Always open to chat if you find yourself on sparrowcharts.com - reach out and I'll be there to respond 😁
You will still get unlimited reports/clients/workspaces alongside your unlimited data sources, but you will still be limited on the number of users you can connect. With 10 codes stacked though you'll get 27 additional users for your account, so quite a few users!
Glad you like the UI 😄 Our charts were custom-made by our team, so definitely something unique to our platform.
We've only just recently included the 10 codes = unlimited, so we're still trying to figure out the best way to make it available. We definitely want to make unlimited sources available to folks that take a bet on us, especially since we're still a fairly new product compared to some of the other alternatives available on AppSumo. Would love to hear more of your thoughts on this - would you be open to chatting more? Feel free to message me directly on our website chat, or email me braden[@]sparrowcharts.com
A: Hey Dani! We have our list of "coming soon" integrations in our data sources page within the Sparrow web app - users can vote for the sources they want and we integrate them based on whichever ones have the most upvotes.
We'll be integrating TikTok, TikTok Ads, and LinkedIn Ads next! They should become available throughout December 😄
This tool looks really awesome tbh. I have one question regarding the stacking of your codes. How many codes would I have to stack for unlimited data sources? Would it be more around five or ten codes?
We are working on getting it added to the deal for BF - We're planning to do 10 codes = unlimited data sources 😄 Our way of thanking the people who believe in us enough to buy that many codes - and it should prove useful for the agencies out there 🙏
Q: Hi Sparrow team,
My questions: can you pull in data from data sources into google sheets?
Raw data similar to Supermetrics? I need rows of raw data based on my needs.
And how detailed is the data pull? Example: in other similar tools, Facebook purchase value is only tracked by 7day click instead of 7day click or view.
Yes, you can pull in data from your sources directly into Google Sheets, unlike SuperMetrics though, it's not query-based: you simply insert the metric into the cell you want it to exist in and we'll continue to update that cell with the latest value. This ultimately allows you to create more complex models, and doesn't require you to have a page in your spreadsheet with "queries".
The only thing we're limited on right now is the breadth of data, since we try and manually group and normalize the data we pull from our data sources, it takes a little more time to set up than just "pull and show". We're getting a lot faster now though, and are able to quickly add metrics when people request them over support 😄
Q: Hi,
I opened a trial account it looks pretty neat.
I was wondering if you have options to provide different dashboard. At this moment, the dashboard data seems to be fixed.
I am also wondering if there are more data sources coming. For example, I do not see a Google search console yet. It would be great to see my agency using this for kind of neat UI
A: Hey there! Thank you for the feedback, glad to hear you like the UI 😄
We definitely plan to provide more data sources - we take the most upvoted data sources from the /datasources page every month and we add those integrations to Sparrow. Google Search Console is definitely something we would want to support in the future - I'll add it to the list of sources folks can vote on! (next batch of data sources should go out for voting next week).
Yes, the dashboards are a little limited right now, we're working on adding a chart for each dashboard view that lets you set custom metrics for it, but otherwise, our other dashboard customization features will be coming next summer (unless the public roadmap voting dictates otherwise). We're focusing most of our attention right now on our Google WorkSpace add-on since that's our strongest differentiation and allows you to create custom documents with all your data.
Appreciate the question, let me know if you have any others!
Q: Hello,
It a great for you to have followed your passion, and invested to build this tool that would fit ...
into many marketing/reporting workflow. I do indeed your offer an interesting one as it could help to accelerating my reporting. However it would like to know :
1. Does this tool support custom integrations or custom data sources? We currently have a custom Chatwoot application for customer support and live chat via multiple channels, and Chatwoot does generate its own metrics/reporting of number of engagements, how could I pull these metrics of customer engagements/chats/messages into sparrow charts to show/report our customer support interactions?
2. Would sparrow chart support Sendinblue as a data source?
A: Hi rishikeshpoorun, thank you for the kind words 🙏
Right now, we don't support custom integrations, but we're working on it! We're currently working on full CSV support, which means you can upload a CSV file from any platform and visualize the data on our dashboards or sync the data to Google. Someone else had also asked for support for a generic API connector: if you think that's something that could help with your custom integration use case, you can give it an upvote on our ideas board: https://roadmap.sparrowcharts.com/sparrow-c7--?idea=618d599dfa92bf002f0f9dce#/ideas
Whenever an idea gets enough upvotes, we'll move it from the ideas board over to our roadmap (that's what happened with the DataStudio Connector idea 😄)
Sendinblue looks cool; I'll add it to our list of data sources users can upvote on! Every month we take the highest upvoted sources and start integrating them. Next month it will be TikTok and TikTok Ads 👀 Upvoting happens live directly on our /datasources page.
TL;DR: Custom is not supported yet, but we're working to make it happen 🙌
Appreciate all the questions we have gotten so far. I wanted to share some updates and include some of the FAQs we've been getting 😄
Updates:
Code stacking is now available 🎉 You will get another 20 data sources and 3 user seats added to your plan for each additional code you purchase. Please redeem your first code the normal way then contact us over chat in our web app so we can manually apply the additional seats to your account.
Google DataStudio Connector (in-progress) 🔧 Thank you to everyone that voted on our public roadmap (https://roadmap.sparrowcharts.com). We have moved things around and have started building a connector for Google DataStudio! We should be finished with the integration by early December. Please keep your eyes on our AppSumo page for future updates on this 👀
FAQs:
- Can we stack codes? YES! Check out the update above 😄 Our AppSumo listing should be updated soon to reflect this change 🎉
- What is a data source? In Sparrow, a "data source" is a single marketing account that is connected to your workspace. So if you manage 20 Google Ad accounts, this would count as 20 data sources.
- Can you integrate with Google Data Studio? Not right now, BUT we are working on it! The connector should be available in early December.
- How are you different from tool X or product Y? Our primary differentiation is our Google add-on; with Sparrow, you can sync your metrics directly to Google Slides and Google Sheets (and soon DataStudio). Unlike other tools out there, we don't create the reports for you, we just give you the tools to automate your reporting directly in Google Slides and Sheets. That way, you have full control over the experience.
- Do you have any Google Slides/Sheets templates we can use with Sparrow? We don't right now, but we are working on some! We're also planning on creating a community template gallery for people to submit their own (with backlinks and credit, of course). Let us know if you're interested in contributing!
As always, feel free to email me with any questions, feedback, or product ideas!
1. The first release of our HubSpot integration will just include email campaign data. We hope to eventually pull in contact data and other marketing data that's available through their APIs - if you have any ideas for what else you would like to see from the HubSpot integration you should let us know over chat or our ideas board: https://roadmap.sparrowcharts.com/#ideas
2. Yes, we definitely want to support custom workflows. We'll eventually do a Zapier integration, we just need to figure out a few use-cases so we can prioritize the work required to support Zapier. I'd love to hear some of your ideas if you want to shoot me a message! hello@sparrowcharts.com
I currently use adyouneed and Reportz.io to run ad campaigns for small businesses and reporting purposes. Can you let me know what value addition I can get from your product and what are its similarities and differentiating factors from combination of adyouneed and Reportz.io.
2. So do you offer data connectors which I can use to connect to data sources you mentioned or I need to use the free API as provided by these platforms to pull in data parameters.
3. Is your report following some common formatting structure, since all these platforms are different so am I suppose to use a consolidated report format or it depends on specific platform. Can you show me some screen shots or reports examples?
4. Which technical stack has been used to build this platform. I presume it is cloud based platform. Is this understanding correct?
5. What specific insights my clients can measure from reports pulled through your platforms, how to best read these reports and put insights into action, can you share some guidance and examples on it?
Thank you so much for the questions, and apologies it took me a few days to respond - I wanted to make sure I could do some research on the tools you mentioned so I could give you the best information possible.
1-- With our tool, you would likely still use Adyouneed to manage and create your ad campaigns and might use our tool instead of Reportz.io to share information with your clients. From what I can tell from Reportz website, it looks like you would use their platform to create dashboards you can share with clients. While we have dashboards in our tool, this is not our strength.
The value-add you would get with Sparrow is if you were interested in creating spreadsheets and presentations powered by your marketing data, not just a dashboard view.
We are also considering creating a Google Data Studio connector, which would allow you to create custom dashboards views for free, without the need for a tool like Reportz.io.
Ultimately you’ll want to take a look at our public roadmap to see if our tool long-term will be a fit for your business: https://roadmap.sparrowcharts.com
We’re very receptive to roadmap feedback!
2 -- We use OAuth to connect those platforms to the Sparrow platform, leveraging their APIs to pull data on your behalf. So once you log in to Sparrow, you can choose which data source you want to add, then you can go through the connection flow to sync your data to Sparrow. Our setup guide gives a good idea of how the flow works: https://support.sparrowcharts.com/en/articles/5554680-welcome-to-sparrow
3 -- We actually don’t create any reports for you, we connect the data to your spreadsheets/presentations, and then you have complete control over how the report looks. You can browse available metrics from our add-on and choose where they go within your report. You can also save your documents as templates, which would allow you to reuse the document for other clients.
Here’s a YouTube video demo showing how you might use our product: https://www.youtube.com/watch?v=7eUxBCTwrSM
4 -- Yes, we are a cloud-based platform! We leverage TypeScript under the hood and have everything hosted on the Google Cloud Platform (GCP). We are also part of the Google for Startups program, which gives us access to technical resources and reviews that ensure our platform can scale.
5 -- Our demo video gives the best example of how the product is used: https://www.youtube.com/watch?v=7eUxBCTwrSM
Ultimately, it’s up to you to create the report and interpret the data 😄 We just make sure you always have the latest data in your reports. We’re hoping to eventually create a couple of spreadsheet and slide templates folks can use to make it even easier, but we’re still a few months out from building those.
Appreciate the questions. Let me know if you have any follow-up questions I can answer for you!
Sparrow is actually a data-connector tool (similar to SuperMetrics), not necessarily a dashboarding tool like Google Data Studio. While we have dashboards available in our web application, our roadmap is heavily focused on helping you sync your data to Google Slides/Sheets, with some custom dashboard capabilities possibly coming late next year.
So the advantage of Sparrow over Google Data Studio is that you can easily organize your marketing accounts and sync them to as many Sheets or Slides as you need. Where this falls short is if you're looking to create custom dashboards views beyond the capabilities of Google Sheets or Google Slides. In this case, Data Studio would be the right tool for you.
We've heard from other customers that they want us to integrate with Data Studio as well - that way, you could also use Sparrow to power your Google Data Studio dashboards.
If you'd also find this integration helpful, definitely let us know by upvoting it on our ideas board: https://roadmap.sparrowcharts.com/#ideas
A: Thank you so much for the kind words and for your purchase! 🙏
We are hearing that the team capability would be a valuable addition to our LTD, so we are working with the AppSumo team to see how we can provide that alongside code-stacking. I'll be sure to update you when we've come up with something!
A: That's a fantastic question. In Sparrow, a "data source" is a single marketing account that is connected to your workspace.
So if you, for example, wanted to connect a Facebook Page, a Mailchimp account, and 2 Google Ad accounts, that would count as 4 data sources towards the 20 given on the plan. Similarly, 20 Facebook pages would count as 20 data sources.
We are currently working with the AppSumo team to provide staking, which would allow you to increase your data source count. I'll be sure to update you when that's available 😄
My name is Braden, and I’m the founder of Sparrow. We’re super excited to share our product with the community!
HOW WE STARTED 🐦
Before Sparrow, I was a software engineer and product manager in the Bay Area, building tools to help e-commerce businesses engage with shoppers. While the job was fun, I began to spend more and more of my time outside of work building tools to analyze social media data. I quickly realized my passion was in marketing analytics.
I started reaching out to local marketing agency owners: I wanted to understand what role data played when managing marketing campaigns for clients.
After many conversations (and an unhealthy amount of coffee), I recognized a common theme: reporting. Everyone I spoke to hated making reports; it’s that boring end-of-the-month “chore” that no one wanted to do. Existing automation solutions were either too expensive or too confusing and doing it manually was a huge waste of time.
Yet, everyone needed to do it. Clients expect monthly updates on performance, and marketing teams need the data to optimize their ongoing marketing efforts. It couldn’t be avoided.
I was convinced. I left my job, hired a small team, and spent the next 2 years building and iterating on our product: Sparrow.
SO WHAT IS SPARROW? 😄
Sparrow is a data platform that enables organizations to efficiently monitor the performance of their digital marketing campaigns. You can access your data in consolidated dashboards, sync your metrics directly to Google Slides and Sheets, and create templates to automate client reporting.
ENGLISH, PLEASE? 🤔
Sorry! In simpler words: We built a website that lets you see all your marketing data in one place, and with our Google add-on, you can see and insert your data in Google Slides and Google Sheets.
And those Google documents you insert metrics into? You can save those as templates and automatically re-use them for different clients.
THANKS, WHAT INTEGRATIONS DO YOU SUPPORT? 📊
We can pull data from 11 different data sources: Facebook (pages) Instagram (business accounts) Twitter LinkedIn (pages) YouTube Facebook Ads Google Ads MailChimp ActiveCampaign ConstantContact Google Analytics
GREAT, SO WHAT’S COMING NEXT? 🚀
We plan to continue adding new data sources every month, increase our catalog of available metrics, and push out new features from our public roadmap every quarter.
If you’re interested in helping shape our roadmap, you can submit ideas to our idea board or upvote data sources you want to see us integrate with directly inside the Sparrow app.
Roadmap: https://roadmap.sparrowcharts.com Idea board: https://roadmap.sparrowcharts.com/#ideas
OUR COMMITMENT 🤝
If you run into an issue, we’ll fix it. If you have an idea for how we can improve, we’ll listen. We’ve only made it this far by listening to our customers, and we’re not going to stop now!
Feel free to reach out if you have any questions: support@sparrowcharts.com
Q: It is not possible to connect to Facebook in the trial.
Is this always the case?
Braden_Sparrow
May 15, 2024A: Hey there!
Facebook and all the other data sources are available on the free trial – you might have uncovered a bug 👀 I'll have the team take a look tomorrow when we're all back in the office from the Holidays 😄 Will follow up with you over our support chat tomorrow!
Appreciate your patience 🙏
Share Sparrow
Q: Hello again Sumo-lings 😄 First of all, I wanted to thank everyone that's taken the time to reach out to me through our support chat.
It's genuinely been the highlight of my entrepreneurial experience hearing from all of you. Your feedback and guidance have truly been appreciated 🙏
Now, for the product updates —
📊 We now support a lot more metrics
We did a complete overhaul of our metrics service to make it easier for us to add new metrics in the future. As part of this refactor, we added a ton of new metrics for each of our available data sources. You can see these metrics on each of our analytics dashboards, where we also added a new chart that can be customized to whichever metrics you care about.
These metrics are also all available in our add-on, so you can find and sync any of them to your Sheets and Slides 😄
🖥️ New social media dashboard
We updated the social media dashboard to have a look and feel more like the other dashboards.
🔜 We've been keeping busy with all sorts of feature requests.
We're:
- Just about done with our DataStudio connector. It should be available in early January;
- Building a few report templates that can be used as PDF exports or exportable Google Slides presentations;
- and working on showing social posts in the add-on, and giving you the ability to insert charts and post screenshots directly into Sheets/Slides
We re-prioritized our roadmap to focus on giving you more capabilities with the data sources you can connect today, instead of integrating more sources. DataStudio integration will allow you to create custom dashboard views with your data, and our templates will help you get the most value out of Sparrow from day one. TikTok, TikTok Ads, and LinkedIn Ads are the next to be integrated with plans to finish them by the end of January.
Always open to chat if you find yourself on sparrowcharts.com - reach out and I'll be there to respond 😁
Happy Holidays everyone! ☃️
Share Sparrow
Q: Does stacking 10 codes also give unlimited users and workspaces/clients?
Braden_Sparrow
May 15, 2024A: Hi Shopaholic!
You will still get unlimited reports/clients/workspaces alongside your unlimited data sources, but you will still be limited on the number of users you can connect. With 10 codes stacked though you'll get 27 additional users for your account, so quite a few users!
Hopefully this helps clarify!
--Braden
Share Sparrow
Q: Really pretty software compared to oviond - the thing is, how come unlimited data sources is 10 codes?
maybe it would make sense for 5 codes to be that?
Braden_Sparrow
May 15, 2024A: Hey Dani,
Glad you like the UI 😄 Our charts were custom-made by our team, so definitely something unique to our platform.
We've only just recently included the 10 codes = unlimited, so we're still trying to figure out the best way to make it available. We definitely want to make unlimited sources available to folks that take a bet on us, especially since we're still a fairly new product compared to some of the other alternatives available on AppSumo. Would love to hear more of your thoughts on this - would you be open to chatting more? Feel free to message me directly on our website chat, or email me braden[@]sparrowcharts.com
--Braden
Share Sparrow
Q: Hello, what are your next integrations?
Braden_Sparrow
May 15, 2024A: Hey Dani! We have our list of "coming soon" integrations in our data sources page within the Sparrow web app - users can vote for the sources they want and we integrate them based on whichever ones have the most upvotes.
We'll be integrating TikTok, TikTok Ads, and LinkedIn Ads next! They should become available throughout December 😄
Share Sparrow
Q: Is the ActiveCampaign integration already live?
I didn't see it on our website.
Braden_Sparrow
May 15, 2024A: Hi Atte,
Yes, the ActiveCampaign integration is live - we just need to update our marketing pages!
Thanks for checking; let me know if you have any follow-up questions!
--Braden
Share Sparrow
Q: Hey Braden, kudos to you and your team.
This tool looks really awesome tbh. I have one question regarding the stacking of your codes. How many codes would I have to stack for unlimited data sources? Would it be more around five or ten codes?
Braden_Sparrow
May 15, 2024A: Thank you for the kind words!
We are working on getting it added to the deal for BF - We're planning to do 10 codes = unlimited data sources 😄 Our way of thanking the people who believe in us enough to buy that many codes - and it should prove useful for the agencies out there 🙏
--Braden
Share Sparrow
Q: Hi Sparrow team, My questions: can you pull in data from data sources into google sheets?
Raw data similar to Supermetrics? I need rows of raw data based on my needs.
And how detailed is the data pull? Example: in other similar tools, Facebook purchase value is only tracked by 7day click instead of 7day click or view.
Thanks!
Vuong
Braden_Sparrow
May 15, 2024A: Hi Vuong!
Yes, you can pull in data from your sources directly into Google Sheets, unlike SuperMetrics though, it's not query-based: you simply insert the metric into the cell you want it to exist in and we'll continue to update that cell with the latest value. This ultimately allows you to create more complex models, and doesn't require you to have a page in your spreadsheet with "queries".
The only thing we're limited on right now is the breadth of data, since we try and manually group and normalize the data we pull from our data sources, it takes a little more time to set up than just "pull and show". We're getting a lot faster now though, and are able to quickly add metrics when people request them over support 😄
Hopefully that helps answer your question!
Share Sparrow
Q: Hi, I opened a trial account it looks pretty neat.
I was wondering if you have options to provide different dashboard. At this moment, the dashboard data seems to be fixed.
I am also wondering if there are more data sources coming. For example, I do not see a Google search console yet. It would be great to see my agency using this for kind of neat UI
Braden_Sparrow
May 15, 2024A: Hey there! Thank you for the feedback, glad to hear you like the UI 😄
We definitely plan to provide more data sources - we take the most upvoted data sources from the /datasources page every month and we add those integrations to Sparrow. Google Search Console is definitely something we would want to support in the future - I'll add it to the list of sources folks can vote on! (next batch of data sources should go out for voting next week).
Yes, the dashboards are a little limited right now, we're working on adding a chart for each dashboard view that lets you set custom metrics for it, but otherwise, our other dashboard customization features will be coming next summer (unless the public roadmap voting dictates otherwise). We're focusing most of our attention right now on our Google WorkSpace add-on since that's our strongest differentiation and allows you to create custom documents with all your data.
Appreciate the question, let me know if you have any others!
Share Sparrow
Q: Hello, It a great for you to have followed your passion, and invested to build this tool that would fit ...
into many marketing/reporting workflow. I do indeed your offer an interesting one as it could help to accelerating my reporting. However it would like to know :
1. Does this tool support custom integrations or custom data sources? We currently have a custom Chatwoot application for customer support and live chat via multiple channels, and Chatwoot does generate its own metrics/reporting of number of engagements, how could I pull these metrics of customer engagements/chats/messages into sparrow charts to show/report our customer support interactions?
2. Would sparrow chart support Sendinblue as a data source?
Thanks
Rishikesh
Braden_Sparrow
May 14, 2024A: Hi rishikeshpoorun, thank you for the kind words 🙏
Right now, we don't support custom integrations, but we're working on it! We're currently working on full CSV support, which means you can upload a CSV file from any platform and visualize the data on our dashboards or sync the data to Google. Someone else had also asked for support for a generic API connector: if you think that's something that could help with your custom integration use case, you can give it an upvote on our ideas board: https://roadmap.sparrowcharts.com/sparrow-c7--?idea=618d599dfa92bf002f0f9dce#/ideas
Whenever an idea gets enough upvotes, we'll move it from the ideas board over to our roadmap (that's what happened with the DataStudio Connector idea 😄)
Sendinblue looks cool; I'll add it to our list of data sources users can upvote on! Every month we take the highest upvoted sources and start integrating them. Next month it will be TikTok and TikTok Ads 👀 Upvoting happens live directly on our /datasources page.
TL;DR:
Custom is not supported yet, but we're working to make it happen 🙌
Share Sparrow
Verified purchaser
Hi
Thanks for the feedback, I do highly hope to have an API to interface with our custom intergration
I have purchase 👍
Verified purchaser
Hi
Thanks for the feedback, I do highly hope to have an API to interface with our custom intergration
I have purchase 👍
Q: Is it 20 data sources per workspace or for all of them?
Braden_Sparrow
May 15, 2024A: Hey there! It's 20 data sources across all of your workspaces. So you would need to stack codes if you wanted to be able to have more than 20 😄
--Braden
Share Sparrow
Q: Hey Sumo-lings!
Appreciate all the questions we have gotten so far. I wanted to share some updates and include some of the FAQs we've been getting 😄
Updates:
Code stacking is now available 🎉
You will get another 20 data sources and 3 user seats added to your plan for each additional code you purchase. Please redeem your first code the normal way then contact us over chat in our web app so we can manually apply the additional seats to your account.
Google DataStudio Connector (in-progress) 🔧
Thank you to everyone that voted on our public roadmap (https://roadmap.sparrowcharts.com). We have moved things around and have started building a connector for Google DataStudio! We should be finished with the integration by early December. Please keep your eyes on our AppSumo page for future updates on this 👀
FAQs:
- Can we stack codes?
YES! Check out the update above 😄 Our AppSumo listing should be updated soon to reflect this change 🎉
- What is a data source?
In Sparrow, a "data source" is a single marketing account that is connected to your workspace. So if you manage 20 Google Ad accounts, this would count as 20 data sources.
- Can you integrate with Google Data Studio?
Not right now, BUT we are working on it! The connector should be available in early December.
- How are you different from tool X or product Y?
Our primary differentiation is our Google add-on; with Sparrow, you can sync your metrics directly to Google Slides and Google Sheets (and soon DataStudio). Unlike other tools out there, we don't create the reports for you, we just give you the tools to automate your reporting directly in Google Slides and Sheets. That way, you have full control over the experience.
- Do you have any Google Slides/Sheets templates we can use with Sparrow?
We don't right now, but we are working on some! We're also planning on creating a community template gallery for people to submit their own (with backlinks and credit, of course). Let us know if you're interested in contributing!
As always, feel free to email me with any questions, feedback, or product ideas!
—Braden
Share Sparrow
Q: Hi guys, I have 2 questions : 1- Which kind of data is your hubspot integration going to offer, and when will this integration will be live ?
2- Is it possible to have custom integrations in the future based on workflows ?
Thanks.
Braden_Sparrow
May 14, 2024A: Hi Nadir,
1. The first release of our HubSpot integration will just include email campaign data. We hope to eventually pull in contact data and other marketing data that's available through their APIs - if you have any ideas for what else you would like to see from the HubSpot integration you should let us know over chat or our ideas board: https://roadmap.sparrowcharts.com/#ideas
2. Yes, we definitely want to support custom workflows. We'll eventually do a Zapier integration, we just need to figure out a few use-cases so we can prioritize the work required to support Zapier. I'd love to hear some of your ideas if you want to shoot me a message! hello@sparrowcharts.com
--Braden
Share Sparrow
Verified purchaser
Forgot to add - it should be going live next week :)
Q: Would the team consider offering additional users or data sources with additional codes?
Braden_Sparrow
May 15, 2024A: Hey Donald,
Yes, we are working on supporting that right now! We should have an update on that in the next couple of days 😄
Share Sparrow
Q: Hi, 1.
I currently use adyouneed and Reportz.io to run ad campaigns for small businesses and reporting purposes. Can you let me know what value addition I can get from your product and what are its similarities and differentiating factors from combination of adyouneed and Reportz.io.
2. So do you offer data connectors which I can use to connect to data sources you mentioned or I need to use the free API as provided by these platforms to pull in data parameters.
3. Is your report following some common formatting structure, since all these platforms are different so am I suppose to use a consolidated report format or it depends on specific platform. Can you show me some screen shots or reports examples?
4. Which technical stack has been used to build this platform. I presume it is cloud based platform. Is this understanding correct?
5. What specific insights my clients can measure from reports pulled through your platforms, how to best read these reports and put insights into action, can you share some guidance and examples on it?
Thanks
Braden_Sparrow
May 15, 2024A: Hey There,
Thank you so much for the questions, and apologies it took me a few days to respond - I wanted to make sure I could do some research on the tools you mentioned so I could give you the best information possible.
1--
With our tool, you would likely still use Adyouneed to manage and create your ad campaigns and might use our tool instead of Reportz.io to share information with your clients. From what I can tell from Reportz website, it looks like you would use their platform to create dashboards you can share with clients. While we have dashboards in our tool, this is not our strength.
The value-add you would get with Sparrow is if you were interested in creating spreadsheets and presentations powered by your marketing data, not just a dashboard view.
We are also considering creating a Google Data Studio connector, which would allow you to create custom dashboards views for free, without the need for a tool like Reportz.io.
Ultimately you’ll want to take a look at our public roadmap to see if our tool long-term will be a fit for your business: https://roadmap.sparrowcharts.com
We’re very receptive to roadmap feedback!
2 --
We use OAuth to connect those platforms to the Sparrow platform, leveraging their APIs to pull data on your behalf. So once you log in to Sparrow, you can choose which data source you want to add, then you can go through the connection flow to sync your data to Sparrow. Our setup guide gives a good idea of how the flow works: https://support.sparrowcharts.com/en/articles/5554680-welcome-to-sparrow
3 --
We actually don’t create any reports for you, we connect the data to your spreadsheets/presentations, and then you have complete control over how the report looks. You can browse available metrics from our add-on and choose where they go within your report. You can also save your documents as templates, which would allow you to reuse the document for other clients.
Here’s a YouTube video demo showing how you might use our product: https://www.youtube.com/watch?v=7eUxBCTwrSM
4 --
Yes, we are a cloud-based platform! We leverage TypeScript under the hood and have everything hosted on the Google Cloud Platform (GCP). We are also part of the Google for Startups program, which gives us access to technical resources and reviews that ensure our platform can scale.
5 --
Our demo video gives the best example of how the product is used: https://www.youtube.com/watch?v=7eUxBCTwrSM
Ultimately, it’s up to you to create the report and interpret the data 😄 We just make sure you always have the latest data in your reports. We’re hoping to eventually create a couple of spreadsheet and slide templates folks can use to make it even easier, but we’re still a few months out from building those.
Appreciate the questions. Let me know if you have any follow-up questions I can answer for you!
--Braden
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Q: What are your advantages over Google data studio?
Braden_Sparrow
May 15, 2024A: Hey there!
Sparrow is actually a data-connector tool (similar to SuperMetrics), not necessarily a dashboarding tool like Google Data Studio. While we have dashboards available in our web application, our roadmap is heavily focused on helping you sync your data to Google Slides/Sheets, with some custom dashboard capabilities possibly coming late next year.
So the advantage of Sparrow over Google Data Studio is that you can easily organize your marketing accounts and sync them to as many Sheets or Slides as you need. Where this falls short is if you're looking to create custom dashboards views beyond the capabilities of Google Sheets or Google Slides. In this case, Data Studio would be the right tool for you.
We've heard from other customers that they want us to integrate with Data Studio as well - that way, you could also use Sparrow to power your Google Data Studio dashboards.
If you'd also find this integration helpful, definitely let us know by upvoting it on our ideas board: https://roadmap.sparrowcharts.com/#ideas
Let me know if I can answer any more questions!
--Braden
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Q: Hi Braden, First off, congrats on following your dreams and making it happen.
Just based on that, I will get at least one code.
My question is....is it possible to add more codes in order to get the team function.
Thanks
F.
Braden_Sparrow
May 15, 2024A: Thank you so much for the kind words and for your purchase! 🙏
We are hearing that the team capability would be a valuable addition to our LTD, so we are working with the AppSumo team to see how we can provide that alongside code-stacking. I'll be sure to update you when we've come up with something!
--Braden
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Q: Can you elaborate more on this please "20 data source connections" what exactly a source connection is are we ...
limited to connect up to 20 accounts?
Braden_Sparrow
May 15, 2024A: That's a fantastic question. In Sparrow, a "data source" is a single marketing account that is connected to your workspace.
So if you, for example, wanted to connect a Facebook Page, a Mailchimp account, and 2 Google Ad accounts, that would count as 4 data sources towards the 20 given on the plan. Similarly, 20 Facebook pages would count as 20 data sources.
We are currently working with the AppSumo team to provide staking, which would allow you to increase your data source count. I'll be sure to update you when that's available 😄
--Braden
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Q: Hello Sumo-lings!
My name is Braden, and I’m the founder of Sparrow. We’re super excited to share our product with the community!
HOW WE STARTED 🐦
Before Sparrow, I was a software engineer and product manager in the Bay Area, building tools to help e-commerce businesses engage with shoppers. While the job was fun, I began to spend more and more of my time outside of work building tools to analyze social media data. I quickly realized my passion was in marketing analytics.
I started reaching out to local marketing agency owners: I wanted to understand what role data played when managing marketing campaigns for clients.
After many conversations (and an unhealthy amount of coffee), I recognized a common theme: reporting. Everyone I spoke to hated making reports; it’s that boring end-of-the-month “chore” that no one wanted to do. Existing automation solutions were either too expensive or too confusing and doing it manually was a huge waste of time.
Yet, everyone needed to do it. Clients expect monthly updates on performance, and marketing teams need the data to optimize their ongoing marketing efforts. It couldn’t be avoided.
I was convinced. I left my job, hired a small team, and spent the next 2 years building and iterating on our product: Sparrow.
SO WHAT IS SPARROW? 😄
Sparrow is a data platform that enables organizations to efficiently monitor the performance of their digital marketing campaigns. You can access your data in consolidated dashboards, sync your metrics directly to Google Slides and Sheets, and create templates to automate client reporting.
ENGLISH, PLEASE? 🤔
Sorry! In simpler words: We built a website that lets you see all your marketing data in one place, and with our Google add-on, you can see and insert your data in Google Slides and Google Sheets.
And those Google documents you insert metrics into? You can save those as templates and automatically re-use them for different clients.
THANKS, WHAT INTEGRATIONS DO YOU SUPPORT? 📊
We can pull data from 11 different data sources:
Facebook (pages)
Instagram (business accounts)
Twitter
LinkedIn (pages)
YouTube
Facebook Ads
Google Ads
MailChimp
ActiveCampaign
ConstantContact
Google Analytics
GREAT, SO WHAT’S COMING NEXT? 🚀
We plan to continue adding new data sources every month, increase our catalog of available metrics, and push out new features from our public roadmap every quarter.
If you’re interested in helping shape our roadmap, you can submit ideas to our idea board or upvote data sources you want to see us integrate with directly inside the Sparrow app.
Roadmap: https://roadmap.sparrowcharts.com
Idea board: https://roadmap.sparrowcharts.com/#ideas
OUR COMMITMENT 🤝
If you run into an issue, we’ll fix it. If you have an idea for how we can improve, we’ll listen. We’ve only made it this far by listening to our customers, and we’re not going to stop now!
Feel free to reach out if you have any questions: support@sparrowcharts.com
Cheers!
--Braden
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