Sky_01Q: Agency pricing vs direct pricing (scalability concern) and whitelable
I noticed the public plan offers 2,500 responses for $349/year (~$0.14 per response), while our agency cost at 50% discount is $0.125 per response ($312.50 total). This leaves only ~$36.50 margin per year before accounting for acquisition, onboarding &support.
Since clients can access nearly the same pricing directly, it becomes difficult for agencies to build sustainable margins or scale confidently.
In most white-label SaaS platforms (like HighLevel etc.), agencies receive true wholesale pricing (often 70–90% lower than retail) or fixed plans, allowing them to set their own pricing without competing with the vendor’s direct pricing.
Are there any deeper agency tiers, wholesale pricing, or partner-focused structures planned to better support agency scalability?
Samesh_W
Feb 18, 2026A: Hey there, thank you for raising this. It’s a fair question, and I understand the scalability concern.
First, it’s important to factor in the full structure of the agency plan. The AppSumo agency offer is a one-time $299 investment, and it includes $2,000 in free credits every year. After your first year, those credits essentially become recurring value at no additional software cost. When you calculate your effective cost per response including those recurring credits, your margin increases significantly, especially when serving small businesses (you might not need additional credits because this around 15,000 - 20,000~ review requests/customer interactions).
Most platforms price based on requests sent, not actual responses received. For example, TrueReview charges $348/month for 3,000 review requests — regardless of how many convert into responses. You can apply the same model to price based on outreach volume rather than response count when selling Spokk. This way you bundle in the SMS cost and your margin significantly increases.
With the upcoming release of our Loyalty and Referral features, pricing across the platform will increase. We are currently reviewing the long-term credit structure to ensure it supports both direct customers and agency partners sustainably.
For larger use cases such as franchises, chains, hotels, hospitals, etc, we absolutely will provide deeper volume-based discounts. If you're planning to operate at that level, message us directly and we’ll structure a mutually beneficial wholesale rate. We want agencies to win with us.
Our goal is long-term stability and continuous development. Many LTD platforms promise “unlimited everything” and disappear within a few years. We are building this differently. Responsibly priced, continuously improved, and sustainable for the long run.
Regarding the meta title and favicon, thank you for flagging that. It’s scheduled to be fixed in the next upcoming month.
If you’re planning to scale aggressively, let’s talk directly and structure something that truly works for your business.
I hope that was a clear and transparent answer to your question. Let me know if you have any other questions and I'll be glad to answer them.