A Masterclass in Deceptive Marketing and Breach of Contract
I’ve been a loyal AppSumo customer for years, but my experience with **Steve.AI** has been nothing short of a nightmare. If you are considering any purchase from this company, take my advice: **run.**
### The "Future Pro Features" Lie and LTD deception.
When I purchased the Tier-1 Pro account, the terms were crystal clear (they are still still listed on AppSumo - check them before they get removed): **"all future Pro features will be included"**. This is a standard promise for LTDs, intended to build trust with early adopters. However, with the release of Steve AI new release, the company unilaterally decided that their new Generative AI features, the very core of the "Pro" evolution, would not be granted to lifetime users.
### A Month of Gaslighting and Incompetence
I opened a support ticket on January 2nd, 2026, because the new features visible on the Free Tier were missing from my paid account. What followed was three weeks of the most unprofessional "support" I have ever encountered:
**Empty Promises:** I was told multiple times that my account was being "updated" or that the team was "working on it". Each time I logged in, absolutely nothing had changed.
**The "Logout/Login" Loop:** Even after weeks of waiting, support agents (Kishore and Bala) kept suggesting I simply "log out and log back in" as if I hadn't tried that dozens of times.
**Zero Accountability:** They requested full access to my account, which I granted, yet they still failed to resolve the issue or provide an ETA.
### The Bait-and-Switch Revealed
The most offensive part of this ordeal came on January 24th. After weeks of stalling, Kishore finally admitted the truth: the company believes "AI tools are just for our Pro plan users" who pay a recurring subscription, and they are **"unable to add that"** to lifetime accounts.
Wait, what? I *am* a Pro plan user. That is exactly what I bought.
To make matters worse, they claimed they were "honoring" the terms while simultaneously **revoking those very terms** from the AppSumo page to cover their tracks. They tried to "appease" me by offering 3D Generative AI credits, a feature I already had, while still withholding the new capabilities promised in my contract.
### Final Verdict: A Company Without Integrity
Steve.AI has demonstrated a total failure to honor its legal and ethical obligations to its customers. They are happy to take your money upfront but will leave you behind the moment they release a significant update.
I have already informed them that I will be reporting this as a scam to AppSumo and Product Hunt. Do not trust their "Lifetime" promises; they are only "Lifetime" until they decide they want more money from you.
**Pros:** None anymore.
**Cons:** Breach of contract, deceptive marketing, incompetent support, and a total lack of corporate integrity.