What are past projects, failures, or successes you’ve had in your career?
Past Projects, Failures, and Successes – Gio, Streann Media
At Streann, we’ve always pushed to innovate at the intersection of content, technology, and user engagement. Along the way, I’ve led projects that took off, others that pivoted, and a few that simply didn’t land. Every one of them has taught us something that’s helped shape our platform into what it is today.
✅ Successes
Streann Media OTT Platform: We've powered next-gen content distribution in over 141 countries. From live streaming and VOD to monetization tools and patented interactive ad formats, we’ve helped creators and broadcasters unlock real ROI.
AI Transformation: Our latest push into AI—automated vertical video creation, auto-clipping, smart captions, and inside-reels—is driving the future of content production and engagement.
Customer Outcomes: Clients using our tools have seen 2x–5x increases in engagement and revenue. That’s the real benchmark for success—impact at scale.
🔁 Pivots and Learnings
Live2Social: We launched a mobile multicamera production app using iPhones and Androids. While the product worked well, it ran parallel with Streann Studio. Ultimately, the learnings—around user workflow, UI, and real-time collaboration—were folded directly into Streann Studio, which became the more scalable solution.
❌ Failures
Streann Games: The idea was to add video games into OTT apps to increase session time and retention. Technically, we made it happen—but the demand just wasn’t there. It was a clear lesson in market validation: not every idea, even if it's innovative, has a real audience behind it.
What 3rd party tools is your product critically dependent on?
ChatGPT, AWS, Apple, Google
Where is your customer data stored?
The customer data stored in AWS.
What is your current monthly recurring revenue (MRR)?
$300K
How many customers do you have today?
we have 62,000 creators, 15,000 active.
What’s the origin of the idea for your product?
At Streann, we started with live streaming—helping broadcasters go digital and reach audiences across devices. But something started to shift. More and more, we saw individual creators building loyal audiences that rivaled traditional media networks.
That shift sparked a big question: What if creators are the new TV channels?
To explore that idea, we collaborated with six brilliant MBA students from the Kellogg School of Management. The goal was to build a product that could help creators do more than just go live—we wanted to help them turn their content into income.
The first step was building a tool for live streaming to social platforms. But as we dug deeper, we realized creators needed more than visibility. They needed monetization tools: subscriptions, tips, ads, branded content, all in one place.
So we evolved. We built a video monetization platform that empowers creators to own their content, grow their audience, and generate real revenue—without relying on YouTube or Instagram algorithms.
🎯 The Big Vision
Creators are the NEW TV channels.
We won't follow NBC, CNN, or FOX.
We’ll follow Diego Dreyfus, Tony Robbins, Joe Rogan, and millions more who are building brands without gatekeepers.
We’re building the tech to power that future.
What problem is your product solving and how?
The Problem
Creators are driving massive engagement online—but they’re not getting paid what they deserve.
Platforms like YouTube, TikTok, and Instagram take the lion’s share of the value, and creators are left chasing views, brand deals, and algorithm changes just to make a living. They don’t own their audience, and they don’t control the monetization.
The Solution – Streann
We give creators and media brands full control of their video business.
Monetization: Subscriptions, pay-per-view, tipping, ads, sponsorships—all in one platform.
Distribution: Publish once, and deliver to web, mobile, smart TVs, and social media instantly.
Engagement: Use tools like live chat, polls, gamification, and exclusive content to build community.
AI-Powered Creation: Automatically clip long-form videos into vertical content for reels and shorts. Add captions, B-roll, and music—fast.
In short: we turn creators into full-fledged media channels, with all the tools they need to grow, engage, and monetize—without middlemen.
What’s the #1 thing you’re looking to gain from the AppSumo campaign?
More product adoption, we want to see creators making money with Streann Studio, build Web, Mobile and Video monetization strategies.
What are your plans with the customers, cash, and learnings from the AppSumo campaign?
Continue to enhance the product with more AI features.
Any details to clarify about the deal?
you get a Studio for live streaming
You get a Website with all your live conent
8 ways to Monetize
Mobile and Connected TV Apps