When was your company founded & where is it located?
in the year 2019, Hongkong
What is your team size?
3 Developers, 2 operations professionals with hybrid roles.
Are you funded or bootstrapped?
We're a bootscrapped team with a successful product to support SubEasy
What 3rd party tools is your product critically dependent on?
GPT API
Where is your customer data stored?
California, USA
What is your current monthly recurring revenue (MRR)?
3000
How many customers do you have today?
7000, 300 added daily
What’s the origin of the idea for your product?
The idea for SubEasy came from a personal need. When my wife, pregnant at the time, struggled to find translated subtitles for her favorite Asian TV dramas, I stepped in. Using OpenAI’s Whisper for transcription and GPT for translation, I created a solution to transcribe and translate subtitles. After successfully localizing a Chinese drama, my wife suggested turning it into a product. I’m passionate about SubEasy because it solves a problem we faced, and it helps others enjoy content globally, while combining my love for AI and family.
What problem is your product solving and how?
SubEasy is addressing the need for fast, accurate, and scalable video/audio transcription and translation, particularly for content creators, businesses, and media professionals. Its AI-powered platform is designed to generate high-quality subtitles in over 100 languages, making it easier to create professional, multilingual content. The product’s key features include speaker identification, an AI-driven “Reflow” for optimizing subtitle timing, and customizable export options that support various file formats. These features simplify workflows by allowing users to generate and edit subtitles quickly and efficiently.
What’s the #1 thing you’re looking to gain from the AppSumo campaign?
Virality, word-of-mouth, user reviews on 3rd party review sites
What are your plans with the customers, cash, and learnings from the AppSumo campaign?
The AppSumo campaign has been a valuable opportunity for our business. Here's how we plan to leverage its outcomes:
Customers: We'll focus on onboarding and supporting our new customers, ensuring they get maximum value from our product. We'll also gather feedback to improve our offerings.
Cash: The additional funds will be reinvested into product development and marketing efforts to fuel our growth.
Learnings: We'll analyze campaign data to refine our marketing strategy and product positioning.
Any details to clarify about the deal?
- Remember, you can use both your free daily 3x 30-minute transcriptions and your credits together. Be careful not to upload too many files at once, or you might use up your credits too quickly.
- We only allow one account for each person. Please don't try to make more than one account.