It is simplistic, and within a few minutes, it worked for me. I had many bookmarks in the browser, now no more, across all devices when synced. The browsers now look good. I am happy with this purchase, as there is no limitations for bookmarking the webpage that I enjoy everyday/weekly. Hope to see its progress, particularly in the branding and designing its looks/appearance; and it will becaome one of the best bookmark managers soon. I would like to see more branding possibilities by 'category' at 'home'.